Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Tefal Quick Cup
The Tefal Quick Cup is a fantastic water heater that provides just as much hot water as you need at a time - in just three seconds! The water heater, with integrated water filter, gives you instant hot or cold filtered water, controlled via the stainless steel panel, saving up to 65% energy. The flowstop system allows for manual or automatic flow from the 1.5l removable water tank. The cartridge replacement indicator lets you know when it's time to replace the Claris cartridge to ensure the high, delicious

Tu Satin Square Quilt Black
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic, glossy black, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Rushbrookes Kids' PVC Flamenco Pink Apron
Keep your kids' clothes clean whether they're helping you in the kitchen, expressing themselves creatively with finger paint or assisting Dad in the garden. The pretty pink and white polka dot print will delight young ones, and the wipe clean PVC front will delight you! When Rushbrookes first began manufacturing aprons for Smithfield Market's butchers in 1837, the iconic butcher's stripe design was created. 170 years later, the range of designs and patterns available has broadened and expanded, but Rushbr

Verbatim Black 320GB USB Portable Hard Drive
The Verbatim 320GB USB Portable Hard Drive is a high capacity portable hard drive in a small, highly portable package. These drives come in different colours to match a colour conscious user. This is a slick, glossy black with a tapered design to make it a stylish addition to your desktop. This small drive has a large 320GB of storage space, and doesn't require any external power cables. Simply plug it into a USB slot, and it will show up as an external hard drive on your computer. Easy to use, and very co

Tu Pintuck Panel Curtains
These striking, satiny curtains will add a sophisticated elegance to any room. The curtains are available in this attractive fabric in assorted, solid colours to complement your chosen decor scheme. Styled with pintuck panels, the curtains will hang luxuriously from any window.

Vodafone Pay As You Go 533PG
While the 533 is definitely one of Vodafone's more affordable pay-as-you-go mobiles, it's well built with a durable matt silver finish, solid sliding mechanism and clean, minimalist design. It sits comfortably in the hand and at 90g, it's light on the pocket in more ways than one. With talk time of up to 3 hours and 250 hours on standby and triband that gives you extensive network coverage, the 533 also features a 1.3 megapixel multishot camera with 4x digital zoom. The 2" screen uses its 176 x 220 resol

Tu 5 Piece Gadgets Set Red
Every kitchen needs a few classy gadgets for those specialised culinary tasks. This handsome set from Sainsbury's comprises all the essentials - a tin opener, pizza cutter, Y-shaped vegetable peeler, spice or parmesan grater and garlic crusher - each of them functional and elegant in gleaming stainless steel with durable red handle. It's everything your kitchen requires in one single set!

Belfield Urban Plain Cream Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. These elegant cream coloured curtains are made from a mix of polyester and cotton and the fabric has attractive brown flecks that run down the drop, which add texture to the curtains. They have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curt

Duracell Ultra M3 D Batteries Pack of 2
Duracell D2 Ultra are non-rechargeable batteries designed to be long-lasting in all common electronic devices. Each battery comes with an inbuilt power checker so that you know how much energy remains.

Gormiti Island of Gorm Playset and DVD
The island of Gorm playset's features allow kids to create their own adventures on the island of Gorm. The set includes five island pieces, a sky platform refuge, a game board with detailed visual cardboard cut outs from the Silent Forest and three collectible figures. Compatible with all Gormiti playsets, sold separately. Suitable for ages four and up.

Gallery Cambridge Mantle Mirror Gold
The Cambridge features a solid wood ornate frame with a gold painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Belfield Knightsbridge Chenille Floral Natural Curtains
The right curtains can really finish a room, tying together decor and providing an element of privacy and cosiness. A pair of natural coloured curtains made from a mix of polyester and cotton. The fabric is patterned with a large tan and black flower design giving it a contemporary look. The curtains have been lined, which gives them a fuller, heavier feel, helps to block out more light than un-lined designs and will help reduce draughts when drawn. Pencil pleated for a gentle ripple effect, these curtains

Ansty Footstool Classic Floral Sage
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect

Tu Pintuck Panels Duvet Set Black
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 22

Hannah Montana Guitar
Young Hannah Montana fans may choose to follow in her footsteps and become stars themselves, having hours of fun with the Hannah Montana Guitar. The hit Disney series inspires all its fans to musical greatness! Kids can play along to 8 different beats in 8 different instrument styles. This guitar lets them play along to 8 different rhythms and 8 guitar styles to keep kids entertained for hours. It's got a real whammy bar for rock star effects and an embroidered shoulder strap like Hannah's own guitar! Use

Tefal Actifry
Healthy eating begins with the right equipment, and the Tefal Actifry is ideal. Stylish and clean in simple white, it's an appliance you'll be proud to display in your kitchen. The deep fryer requires only a single spoon of oil to cook a whole kilogram of perfect chips. The ingenious mixing arm design and heat pulse technology ensure even distribution of the oil throughout the cooking process, so you only consume a fraction of the fat usually associated with such tasty goodies as fish and chips, casseroles

Tu White Wooden Storage 3 Pack
These attractive small wooden storage bins are great for storing tea, coffee and sugar. Made of white painted wood secured with a metal handle, each of the marked storage bins will hold the contents of a regular size jar of coffee, bag of sugar or box of tea. The lids are fully removable and the bins can be tucked neatly in a corner to save space in your kitchen. The grooved sides and arched "feet" give the bins a cute toy box appearance.

Belkin Laptop Cooling Pad White
If your lap gets a little too hot when you're sat in your PJs browsing the internet, your laptop might be overheating. This cooling pad from Belkin plugs into your computer's USB slot so that you don't need to carry around a power adapter and you won't be making a dent on your electricity bills to keep cool.

Tu Circles Print Duvet Set Blue
This classic blue duvet and pillowcase set is given a little twist with the addition of an attractive blue circle print. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature poppers to seal the duvet cover. Single duvet covers measure 135cm x 200cm, double duvet covers measure 200cm x 200cm, and king size duvet covers measure 230cm x 220cm. The housewife pillowcase measures 75cm x 50cm. Machine wash at 40

Russell Hobbs glass 2 Slice Toaster
Designed in black glass, this 2-slice toaster has a long slot with centring guides. A soft-touch lever, variable browning control with LED indicator and cancel function give you maximum control. A frozen bread function means you can toast straight from the freezer. An extra lift facility helps you remove hot toast safely, and a removable crumb-tray makes cleaning quick and easy. Comes with rubber feet and cord storage.

Silentnight Latex Comfort Pillow
The latex core of this pillow contours around the head and neck offering more support than an ordinary pillow, so it is ideal for people looking to reduce stress, pain and aching joints. A hollow fibre surround cradles the head and neck offering firm support that doesn't loose its shape. Non-allergenic this pillow is suitable for down and feather allergy sufferers. Hand wash only.

Garmin Nuvi 1370T Sat Nav
The Garmin Nuvi 1370T is a great little GPS device for navigating your way through traffic or on foot in both the USA and Europe (including the UK or Ireland). This model has a wide screen for easy viewing of maps, and a superb traffic monitoring feature, letting you avoid traffic jams. Its bright touchscreen makes it easy to use and it's small enough to slip into a bag or pocket. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features G

Breville Vitesse 2200W Iron
A powerful 2200W iron in a modern black, purple and white finish, this is the perfect blend of aesthetics and functionality. Generating 30g of constant steam, it has a further 80g steam shot to get out stubborn creases and also a vertical steam shot to de-crease hanging fabrics. Features include anti-scale, anti-drip and self-clean, and a 2m cord makes all your ironing easy to reach.

Who Wants to be a Millionaire Plug and Play
Who wants to be millionaire? Who doesn't! Now you can play the thrilling game show at home any time you want! It's perfect for games evenings or family gatherings and can be played by up to 4 players or teams at once. Just plug the Who Wants to be a Millionaire Plug and Play game into your TV set and you're ready to go. There are 4 handsets for selecting answers and choosing life lines - you can opt to phone a friend, go 50/50, walk away or ask the audience - just like on TV. The game has over 2,000 genuin

Opera Towel Teal
The Opera range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 570g per square metre. Long loop cotton threads have great absorbent qualities and feel soft against the skin, while the colours used are designed to complement the Odyssey range of towels. Suitable for both the washing machine and tumble dryer.

Remington Spin Curl Hair Dryer
Let the Remington Spin Curl Hair Dryer care for your curls. The 1800W dryer uses ceramic tourmaline technology to ensure even heat distribution and better care for your hair. The spin curl attachment is ideal for adding volume, but the dryer can be used without it, should you wish to change your style. The dryer also features three heat and two speed settings and a cool shot function to set your style in place. For easy cleaning, the dryer has a removable air filter and rear grille. The 2.5m swivel cable

Tu Stainless Steel Wine Cooler
This sleek wine cooler in polished stainless steel is just the job if you're entertaining. It has diameter of 19.5cm and a width of 12.5cm - perfect for on-the-table use. This quality addition to your dining rooms comes with a manufacturer's lifetime guarantee. Stylish, elegant and thoroughly modern.

Lunch on the Go Lunch Box
If you want to eat more healthily at work or school but wind up paying exorbitant amounts for fast food because your packed lunch just looks unappetising after sweating for hours in a warm lunch box, you need the Fit and Fresh Lunch on the Go lunch box. It's compact enough to fit easily into a school bag or briefcase but has enough room to hold a variety of different portions so you needn't tire of your selection. Best of all, it keeps the contents fresh, cool and crisp until you're ready to eat them! The

Canon PIXMA iP4600 Colour Printer
Print lab quality photo prints with the Canon PIXMA iP4600 Printer. Able to print up to 26 pages per minute in monochrome or 21 pages per minute in colour, it has a maximum printer resolution of 9600 x 2400 dpi and connects to your computer via USB or PictBridge. The PictBridge compatibility means that the printer is capable of printing pictures straight from a camera without the intervention of a computer. The photo printer is flexible and easy to use. For use with either PC or Mac systems, it's compatib

Nicky Clarke 2000W Detox AC Salon Hair Dryer
This powerful hair dryer features nano silver technology to help release toxins from hair, leaving it beautifully radiant, shiny and revitalised. It also features a long life motor while the ionic output helps to smooth and control unruly tresses and the tourmaline technology helps to make hair softer, easier to style and is kinder to follicles. The 3 heat, 2 speed settings make for precision styling control and it features a cool shot button, salon cable and hanging tool. It comes with a removable air fil