Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsburys, the Sainsburys Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsburys insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsburys UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsburys online Sport & Leisure section.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Duracell Security MN21BatteryGuitar Hero Metallica Solus for Wii by ActivisionLilbourne Large Sofa Bed Madras Leather ChocolateLilbourne Large Sofa Bed ChocolateRoss Gold SCART Lead 1mYamaha Classic FM School Recorder KitGallery Oslo Contemporary MirrorGallery Cambridge Mantle Mirror GoldI Love Ponies Apple Tree StablesConstellation 26" Trolley Case Black White Flower PriToshiba Satellite L300-1DI 15.4 Inch 250GB Laptop BlackVerbatim Extra Protection CD-R Blank Disks Spindle of 100Travel Adaptor to the UKLudlow Large Sofa NaturalLexmark 36 Black Ink CartridgeD and T Brushed Brass 13A Switched Fused SpurManchester United WardrobeRussell Hobbs Mini KitchenRussell Hobbs 17L Touch Microwave with Grill WhiteTu Oven TraySainsbury's Towel TerracottaDifferent By Design 24% Lead Crystal Wine Glasses 4in-tune iPod Travel Speakers IS-11Tu Two Tone Square 12 Piece Dinnerware SetGallery Oslo Contemporary MirrorJamie Oliver Professional Series 5 Piece SetAutocare Tow Rope 2000KgRoss Sky Plus RemoteTu Faux Silk Curtains SilverGordon Ramsay Regular Roaster
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Mastrad Kitchen Spray Stainless Steel
Get maximum taste using less oil with this stainless steel kitchen spray from Mastrad. Fill it with your own oil and use it for dressing salads, roasting meat or non stick cooking, but it can also be filled with water or vinegar. Fill the non-aerosol spray to a halfway point and then use the lid as a pump. When you feel resistance then it should be ready to use, but the finer the spray you want, the more air you should pump into it. Suitable for use with either hand it has a built-in filter and requires

Philips Satinelle Epilator
The double waved massage rollers on this Philips Satinelle Epilator ease the sensation of epilating to the extent that this product is suitable for use on legs, underarms and your bikini line. With a sensitive cap to aid your comfort, even the cleaning of this epilator isn't a pain as the washable epilator head increases hygiene - just the thing for those sensitive areas!

Verbatim Black 500GB USB 2.0 External Hard Drive
The Verbatim Black 500GB USB 2.0 External Hard Drive is a stylish, black, steel external hard drive offering a high capacity of 500GB, on which you can store thousands of photos, pictures, music and video files. It's designed with simplicity and compactness in mind, and won't take up needless space on your modern desktop. It is easy to use, plug and play. This 3.5 inch drive uses external power via an adapter (British three-prong and two-prong adapters are included). The drive works faster than smaller des

Rollipop Advanced
Help to develop your child's hand-eye coordination and sensory skills with this marble and track set from Halitit. Five distinctly presented balls - one transparent, two smiley and two mirrored - invigorate a child's imagination, just make sure they don't send them flying around the house! Suitable for children from 9 months.

Zoggs Seal Dive Sticks
Adorned with a graphic of 'Zoggy' the cute seal that is a hallmark of the Zoggs children's range, these brightly coloured dive sticks will have the kids increasing their water confidence as they play in the pool, diving deep to retrieve the sticks as they sink. The sticks each feature a blue seal's head and foot, with different coloured bodies. They are made from strong plastic for durability, while still being safe. Each pack includes four dive sticks in a carrier bag. Each dive stick is 19x3x4cm. Suitab

Microsoft Comfort Optical Mouse 1000
Offering ambidextrous design and great comfort, this USB wired mouse is a great option for your everyday computing needs. Its optical technology means superior tracking performance. It has 2 buttons and a clickable mouse wheel. It's extremely comfortable to use and has ambidextrous design. Compatible with all USB systems, including Windows Vista and XP, and Mac OS X.

Sainsbury's 36 Piece Toolkit with 6v Rechargeable Cordless Drill
This affordable, fully-featured tool kit takes the sweat out of loosening and tightening screws, and a variety of other DIY tasks. The medium-sized handheld 6V, rechargeable screwdriver flicks simply from clockwise to anti-clockwise rotation, and has a small light on the base to illuminate the work area - no more fumbling in the dark, stripping screwheads or scratching paint. It has a safety lock too, to stop it turning on when you don't want it to. Also functions as a lightweight drill, and has a spirit

Humax PVR9300 320GB Digital TV Recorder
Humax has long been a leader in providing user-friendly, reliable and affordable digital television recorders, and that tradition continues with the PVR9300T. Black and unobtrusive, it brings you all the added channels of Freeview+, while its 320GB hard drive will store up to 200 hours of your favourite programmes. Easy to install and set up, the Twin Tuner allows you to record one channel while watching another, or to record two channels simultaneously while playing back a previous recording, so it's ver

Sainsbury's Stainless Steel Cordless Jug Kettle
This smart kettle from Sainsbury's has a brushed stainless steel finish that will look stylish on your work top even when not in use. Cordless for convenience, the 2400W jug kettle has a hidden element and a removable, washable filter to cut down on limescale. With cool touch handle and lid, boil dry safety cut out and non-slip feet, the Sainsbury's Stainless Steel Cordless Jug Kettle is a safe appliance to have around, and the 360 degree connector base and on board cord storage makes it convenient for rig

Kenwood Chef Classic
The Kenwood Chef Classic is actually a true classic. Drawing inspiration from the original Kenwood Chef of days gone by, the design team at Kenwood have thoroughly updated the machine while retaining those traditional elements of style chefs have come to know and love. The Kenwood Chef Classic has a safety interlock function, so it won't switch on unless all components are locked in securely. It incorporates a 4.6L brushed stainless steel bowl, dough tool, whisk attachment, spatula and K beater; splash gua

Epson T0611 Black Ink Cartridges
Epson has lead the way in print technology for decades and is synonymous with quality, so it's no surprise that this cartridge offers high-quality cost-effective printing. It uses Epson DURABrite Ultra ink, which yields superior durability, with 100 years light fastness. For use with Epson Stylus D68 series, D88 series, DX3800, DX3850, DX4200, DX4800, DX4850 Epson will collect your used ink cartridges for recycling. Just visit http://www.epson.co.uk/collect_recycle/index.htm for details.

Lexmark 23 Black Ink Cartridge
The Lexmark 23 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 23 ink cartridge - Z1400, Z1410, Z1420, X3530, X3550, X4530, X4550. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

JVC Over the Ear Headphones
JVC Over the Ear Headphones are high quality, full size headphones which insulate your ears against outside sound to give you a fully concentrated musical experience. They're beautifully engineered for a perfect fit every time and are very comfortable, thanks to the cushioned headband. The inclined driver unit is a large 40mm high quality neodymium magnet for superior sound with thumping bass and clear treble. The ear direct structure makes for reduced pressure and increased comfort, even during prolonged

Antler Continental Plug Adaptor
If you're travelling on the Continent, don't forget to bring an adapter so you can use your electrical products. This square 5cm adapter from Antler is small enough to be carried in your hand luggage and can be used in all the EEC countries as well as Norway, Turkey and Russia. It will work in some parts of India, Brazil and Israel too and has a voltage of 220-240.

Police Bike
The Kids@Play Police Bike, a children's ride-on battery powered bike, is a ton of fun! Kids will have no trouble with the easy to use forward and reverse controls and foot-operated accelerator. The sturdily constructed body is bright white, with Metropolitan Police detail that they'll love. The bike runs off a 6V rechargeable battery and comes with a UK charger and mains adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an op

Sony DVD-R Blank Disks 50 Pack
A pack of 50 writable DVDs suitable for backing up data, MP4 videos and images, with space for 4.7GB of data and a recording length of 120 minutes. Writable DVDs can only be used for putting data on once, and cannot be rewritten. Suitable for use in DVD-R/RW compatible devices, including modern computer DVD drives and DVD-R recorders.

Jones Bailey Mantle Clock Black
This classic admiral's hat-shaped mantle clock will add a touch of style to any living room. The black wood composite casing is durable and houses the reliable quartz mechanism. The glass lens protects the classic white face with Roman numerals. The Jones Bailey Mantle Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Disney Princesses Talk and Teach Telephone
The Disney Princesses Talk and Teach Telephone is an educational toy that's also plenty of fun! Children can develop their motor and conversational skills as they play, egged on by the fun sounds they can draw from the toy and the pretty Disney Princesses Ariel (The Little Mermaid), Sleeping Beauty, Snow White and Belle (Beauty and the Beast) they know and love from the movies. The classic pink phone has a removable handset and 5 activities (Number Fun, Finding Game, Watch the Lights, Shopping Fun and Musi

Philips 8W SES Energy Saving Candle
This small, 12W energy saving lightbulb outputs the equivalent of a 60W incandescent bulb, but saves you energy. The soft light from the perfectly formed, candle shaped bulb will add beautiful atmosphere to any situation. It is a Small Edison Screw (SES) type. It saves you up to 80% on your energy costs, and will last for up to 8 years. This bulb cannot be used with a dimmer switch.

Piranha Panic
Race your three fish marbles upstream to win this fast and furious game, but beware hungry piranhas are laying just below the surface ready to gobble you up! For 2-4 players. Suitable for children aged 5+.

TONI&GUY Slim Defining Straightener
Achieving salon-status style is only possible with the right tools. TONI&GUY's products combine state of the art design and technology with the latest innovative approaches to achieve the best results possible - it's all about styling made simple, for professional results at home. The TONI&GUY Slim Defining Straightener is its bestselling product and ideal for women or men. Perfect for styling shorter and medium length hair, this unisex straightener has ultra slim 15mm ceramic plates and 25 heat options f

Sil Pin Rolling Pin
Bake biscuits, make wafer-thin pasta or pastry and rule the kitchen with the Sil Pin Rolling Pin. Made from durable chrome with a smooth silicone coating and colour coordinated handles, it's a stylish addition to any kitchen. In addition to being very attractive, the heat resistant silicone coating is non-stick, and the non-porous surface also means it won't stain, making this far more practical than a wooden rolling pin. It's easy to clean, too - just a wipe with a cloth gets it pristine in no time.

Sainsbury's 5m Measuring Tape
Measure twice and cut once - this tape measure will help you do just that. Marked in metric only, this tape will measure up to five metres, has a belt clip, hanging loop and push-button action to stop the tape retracting.

Fogarty Anti-allergy Mattress Protector
Fogarty's Anti-allergy Mattress Protector has been approved by the British Allergy Association for its level of anti-bacterial, anti-dust mite and anti-fungal protection which work to improve the comfort and rest of allergy sufferers. Ideal for everyday use, it is machine washable and can be tumble dried.

Prolux Large Sail Shower Screen
The Prolux Large Sail Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with polished silver effect aluminium fittings. Ideal for any bathroom, the sail shaped screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs. The pack includes all fittings and instructions, and the integrated towel rail and shelves are handy additional features. Elegant and functional, the screen will comple

Samsung Q2 4GB MP3 Player White
A slick, silver-rimmed, Personal Portable Media Player (PMP). This Samsung Q2 offers modern styling, and flat, touch-control buttons. A beautifully colourful, large 2.4 inch screen (320x200 pixels) shows pictures and videos off at their best. It'll fit in the palm of your hand and is less than half an inch thick! The sound quality from this player is excellent, and it has clever Samsung DNSe" 3.0 technology to recreate the three dimensional environment that the recording took place in. This results in much

Russell Hobbs Gizmo Jar Opener
Some jars just refuse to open, but this great Russell Hobbs Gizmo jar opener will soon make light work of those stubborn lids. With no strength required this machine will open virtually any size jar and is suitable for both left and right handed use. It is collapsible for easy storage and would make a perfect present as it comes gift boxed.

Ultimate Bird Feeder Station
The Ultimate Bird Station will encourage feathered friends to spend more time in your garden. Its handsome, antique and quirky appearance will blend beautifully with any outdoor design scheme and will add character to any garden, patio or terrace. At 245.5cm tall, it's out of reach of most earthbound predators, and its features include five hanging hooks for hanging assorted bird feeders or other accessories (not included), preening perches, a birdbath and a feeding plate. Just fit the easy to assemble par

Cranium Wow
Cranium, the team board game, took the world by storm as it combined the fun and frolics of Charades, Trivial Pursuit, Eye Spy, Pictionary, Intros and countless other guessing, deduction, skill and knowledge games in a brilliant mix and match game. Now there's Cranium Wow - still the same fun of sketching, sculpting, humming, acting, miming, word gaming, giggling, hooting, roaring and all the rest of it, but bigger, better and different than ever before! There are 600 brand new cards and all new moving pie

Harvest Design 4 Basket Storage Unit
This Harvest Design 4 Basket Storage Unit is an attractive, multi purpose, free standing storage unit for a bedroom or living room. Made from white painted reclaimed MDF, it's equipped with 4 identical maize weave pull out basket drawers for simple storage. Should you so wish, take the baskets out for use elsewhere and simply use the shelves on their own. The Harvest Design 4 Basket Storage Unit requires some self assembly, fits in a corner and is easy to clean.