Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Panasonic Lumix FS62 10-Megapixel 4x Zoom Digital Camera BRussell Hobbs Torino Coffee GrinderChildren's Red, Orange and Green 9 Bin Toy StorageBaByliss Turbo Power DryerRoss 60" Rail LCD/Plasma Wall MountRed Faction Guerrilla for PS3 by THQTu 3 Round Bar Freestanding Towel StandBelkin Universal Media Reader BlackInfantino Baby Beach BandD and T Brushed Brass 13A Switched Fused SpurOlympus Mju 5000 12 Megapixel Metallic Magenta Digital CamTu White Wooden Bread BinHP 28 Colour Ink CartridgeSainsbury's Shaggy Chenille Bath Mat Clover PinkSharp 22L Digital Microwave with Stainless Steel TrimSlendertone System Arm Garment for MenDisney Cars 3 Piece Food Storage SetApple Universal DockAnsty Footstool PlumLe Creuset Petit Casserole Dish Volcanic 10cmTu Duck Egg Cutwork Scroll CurtainsLilbourne Chair Alaska Leather ChocolateCanvas 3 Piece Single SuiteElectrolux Vitesse Pet Lover 1800W 2.5L Upright Vacuum CleWillow Tree PromiseLEGO City Crawler CranePanasonic iPod Dock Hi-fi SC-PM38EB-KWillow Tree TogetherLexmark 17 Black Ink CartridgeBosch PSM 160A Palm Sander
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Nintendo Wii Classic Controller
This controller for the Nintendo Wii recreates the classic Nintendo controllers of old. If you've been a Nintendo fan for many years and prefer this layout for non-motion controlled games, it's perfect. It comes with a one year guarantee.

Sainsbury's Basics White Tea Lights 200 Pack
This pack contains 200 small tea lights that burn for approximately 2.5 hours each. Warning: Never leave a burning candle unattended.

Tu Chrome Toilet Brush Holder
An attractive, chromed toilet brush holder.

Slendertone Flex for Women
Slendertone Flex for Women is a clinically proven system for toning and firming your midsection, with studies showing an average waist size reduction of 1.4 inches over an 8 week period. 100% of study subjects reported firmer, more toned midsections, as well as an average 49% increase in abdominal strength, making this a top notch Electronic Muscle Stimulation (EMS) system. This system takes the stress out of toning and defining your abs, and brings it all into the comfort of your own home. Slendertone Fle

Dartington Florabundance Anemone Crystal Vase
Dartington Crystal have been making fine glass and crystal since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. This fine crystal vase is handmade and has been designed specifically for anemones to allow them to be displayed in their most natural state but with it's lovely round shape and slightly flared neck it would be ideal for any pretty spring or summer flowers. Exclusively designed for Dartington by Hilary Green.

Tu Tablecloth White
This classic white linen table cloth measures 140cms by 230cms - perfect for adding a touch of class to any meal.

Remington Shine Therapy Dryer Refill Pack
The Remington Shine Therapy Dryer Refill Pack contains two Shine Therapy Cartridges that last up to 40 uses, depending on your hair length and type. Enhance and beautify your hair with Remington's Shine Therapy. This light blend of non greasy conditioners with avocado oil - rich in vitamins A, E and D - leaves your hair 92% healthier looking, 88% less frizzy, 86% smoother and 85% softer and in better condition. For use with the Remington Shine Therapy 2000W Dryer - also available from Sainsbury's!

Weight Watchers Digital Doctor's Scales
These scales have an extra-large robust platform engineered in heavy duty steel. They feature a non-slip rubber platform which is great for wet bathroom floors and measure body weight in 100g increments, giving you a choice of measurement in stone, kilos or pounds. The scales have a weight capacity of 27 stone and feature a simple foot touch mechanism to activate. There are optional carpet feet for use on soft floors and an extra large LCD display for at-a-glance reading. Long-life batteries included. 10 y

Piranha Panic
Race your three fish marbles upstream to win this fast and furious game, but beware hungry piranhas are laying just below the surface ready to gobble you up! For 2-4 players. Suitable for children aged 5+.

Nintendo Wii Fit
Get balanced, get healthy! This is the thinking behind the Wii Fit package, which includes the Wii Fit Balance Board and a range of fitness based programs and mini-games. The Wii Fit is an immensely popular way to get the whole family moving by giving you an interactive way to exercise through a range of different exercises. The balance board measures weight and minute shifts in balance which can be influenced by subtle movements, and postural problems or shifts. Combined with the programs, Wii Fit can mea

Toni and Guy Signature 2000W AC Dryer
Toni and Guy's award-winning hairstyling knowledge is behind their Signature 2000W AC Dryer, for professional results. The long-life dryer includes a salon-level motor with a turbo-shot for extra power and a cool-shot to set your style. The Signature 2000W AC Dryer boasts a removable rear filter for easy cleaning, with a 3m cable and hanging loop.

Links Choice Pop-Up Chipping Net
Hone your short game touch with this multi target chipping net, which allows you to work at hitting increasingly smaller targets while chipping and pitching from around the green. The high quality netting is on a pop up frame, with a series of colour coded targets housed within each other. Circular frames keep the target standing upright at the correct angle and also make for a sturdy base that will not be affected by the impact of off centre shots. Sold with a 1 year guarantee.

Tu Floral Printed Fleece
Perfect for snuggling up in luxury, little girls will love this Tu Floral Printed Fleece - soft, cosy and pretty. Made from 100% polyester, this throw is fully machine washable and can be tumble dried for convenience. Little ones can use the fleece for extra warmth or as a lap rug while reading or in front of the TV - the possibilities are endless. Pair it with any Tu children's bed linen or cushions also available from Sainsbury's!

Sony DJ Headphones
Sony DJ Headphones are the essential accessory for professional and aspiring DJs. They deliver crystal clear sound and feature reversible ear cups for easy single sided DJ monitoring. The headphones are equipped with 30mm driver units for high-quality sound and a versatile stereo unimatch plug for use with a wide range of audio equipment.

Canon CL-41 Colour Ink Cartridge
The Canon CL-41 Colour Inkjet Cartridge is not just a high-yield colour cartridge that gives great results whatever your printing needs, but it also lasts for roughly 300 printed pages (or 120 photos). The CL 41 Colour Inkjet Cartridge is designed to be used with Canon Pixma MP150, MP170, MP180, MP210, MP450 & MP470 Multifunctions; iP1600 & iP1800 printers; Canon Pixma iP2200, iP2500, iP6210D & iP6220D printers.

Tu Robot Cushion
Ideal for any child's bedroom, this robot cushion is plush, soft and easy to clean. Whether leaned against the headboard for a little extra back support while reading before bed or held close for a cuddle while falling asleep, he's a perfect bedtime companion. Bright and colourful, the robot cushion adds a fun touch to a space or sci fi themed bedroom. If he gets dirty, just wipe him clean with a damp cloth!

Mega Brands Neo Shifters Duplicon
Duplicon, of the Neo Shifters, is a fearsome dominating infiltrator robot with the ability to change shape at will. This awesome action figure consists of 63 pieces - between building him, playing with him and discovering the story behind the Neo Shifters, kids will find hours of educational entertainment. Duplicon comes with an orbital multi launcher with 3 spearheads, the Staff of Skandar, a mighty weapon taller than Duplicon himself, and the axle spinner. The Neo Shifters' adventures are all featured i

Sanyo Stainless Steel 25L Digital Combi Microwave Oven
This family-sized combination oven, grill and microwave is the perfect all-rounder for any kitchen, because it's 3 devices in one unit. With 900W microwave power, rising to 1000W for the grill and to 1400W for the convection oven, this combination unit provides a variety of ways of cooking. With 10 power levels, 7 auto menus, timer, quick and delay start, 2 combined grill/convection settings and a stainless steel interior there's very little it can't do. One year guarantee.

York X202 Cross Trainer
Achieve smooth exercise movements with this cross trainer from York thanks to its longer frame length, elliptical motion and gearing ratio. Its large program profile window has a three-colour display so you can track your progress on-screen. Along with its 22 work out programmes, this cross trainer has the capacity to allow you to create your own that you've personalised to suit your routine. Measuring 142 x 65 x 154cm and in a stylish silver, black and blue design it features body fat analysis technology

Ansty Footstool Mocha
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Tu Blossom Cushion Duck Egg
The satiny, cottony texture of this 43 x 43cm Tu Blossom cushion feels great against the skin. The embroidered designs give the cushion character and style. The cushion has no feathers to plague the allergy-prone. The gorgeous cover is also machine washable at 40°C for total convenience.

Brabantia Waste Storage Touch Bin Metallic Grey 50L
Brabantia has made this high capacity pre-coated steel bin for households that create lots of waste. Its wide opening makes it possible to empty plates and dustpans without spillage, while the soft touch lid reduces noise when opening and closing. Its black outer cylinder is durable and easy to clean. The removable lid is washable and bin liners with tie tape are available for an invisible fit. It's sold with a 10 year guarantee.

Rattan 4 Drawer Unit White
If you're often wishing you had extra cabinet space where you could tidy away surplus shampoo bottles, make-up, razors and other odds and ends, then this handy portable drawer set could answer your storage prayers! Slim enough to slot discreetly under a dressing table or against a bathroom wall, this unit looks fresh and clean in painted white rattan. Four fully removable drawers provide storage for your bedroom and bathroom odds and ends. Requires some self assembly, easy to follow instructions are includ

Microsoft Compact Optical Mouse 500
For the computer user on the move, this compact mouse will offer great comfort and performance from a smaller design. Big enough to be comfortable for long periods of use, and small enough to save space in your laptop bag, it still offers optical tracking for smooth motion. It has two buttons and a clickable mouse well. It's extremely comfortable to use with its ambidextrous design. Compatible with all USB systems, including Windows Vista and XP, and Mac OS X.

Urban Desk
Sort out your home office with this ultra modern Urban Desk - functional, good looking and very cleverly designed! The Urban Desk has an attractive frosted glass and metal structure and will fit in with most modern interior decor. The ingenious design has a pull out keyboard shelf on runners, monitor support and a pull out computer tower stand to leave the space underneath the desk free for storage. The whole desk is mounted on wheels for ease of movement. The Urban desk is also easy to clean - just wipe cl

Philips 2 Slice Toaster Stainless Steel
Get golden-brown toast whether you're using thick or thin slices with this stainless steel toaster from Philips. With two variable-width slots which are also extra deep, this powerful 950W toaster has a reheat setting to warm or further brown just-toasted bread. Defrost and toast bread from frozen during any of the 7 browning settings on this stylish, brushed black-metal toaster. It's safe to use with a high-lift feature to take out small slices of bread, has non-slip feet and automatically shuts off if not

Rowlinson Rustic Arch
Beautify your garden with this Rowlinson Rustic Arch. Made from sustainably sourced timber, this attractive arch has latticed sides to accommodate climbing plants and is pressure treated for longevity and hardiness. The Rowlinson Rustic Arch is guaranteed for 15 years against rot. Some assembly required. This product is not available to customers in Northern Ireland.

Gordon Ramsay Mug 4 Pack
With a ribbed exterior finish and a gradual widening of the mug towards the top, these mugs ooze European café style. A half love heart handle adds a shapely extra touch that complements the mug. The mugs are a soft cream colour, and measure 9cm tall and have a top diameter of 10cm.

Electrolux Cyclone Power Cylinder Vacuum Cleaner 1900W
This Electrolux Cyclone Power Cylinder Vacuum Cleaner has built in cyclone technology that separates the dirt inside the cylinder by spinning it at high speeds, only releasing the cleanest of air particles for a fresh and thorough clean that is a real bonus for allergy sufferers. Variable power control and an onboard caddy with a comb and crevice brush for specific cleaning requirements complement the floor nozzle and extension hose. It's ideal for small to medium sized rooms. Wheels, a carry handle and foo

Roary the Racing Car Soft Balls and Skittles
This set of six Roary the Racing Car Skittles will keep children entertained come rain or shine since they are suitable for indoor or outdoor play. Bold red skittles are decorated with favourite Roary characters while two soft balls come in red and yellow. Robust and durable the skittles can be easily wiped clean should sticky fingers or muddy marks need to be cleaned away. Encourages hand to eye co-ordination. Suitable for children aged 3 and above.