There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsbury's in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsbury's.

In fact, Sainsbury's is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsbury's products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsbury's store, then no problem; at Sainsbury's Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page BT Graphite 1100 PhoneHug-A-BugBaby Annabell Pyjama and Nappy Luxury SetDartington Champagne Crystal Glasses 2 PackRoss 5M TV/FM Co-Ax LeadEasy Karaoke VKG14 SilverSamsung Pay As You Go G600 VodafoneBreville Spectra Kettle Stainless SteelPhilips 42" Full HD 1080p Digital LCD TV 42PFL5604HNike+ iPod Sports KitDifferent by Design Hard Anodised 16cm SaucepanBelkin Universal Media Reader WhiteVax Hand Held Steam CleanerTu Cream Pintuck Duvet Cover SetSainsbury's Manual 17l Microwave Oven Stainless Steel and Le Creuset Casserole Dish and Lid Volcanic 21cmTigger and Pooh Deco Storage BoxRowlinson Jaipur ArbourDe'Longhi Icona 4 Slice Toaster WhiteTu Stainless Steel Cabinet with Mirror Door SquareNigella Lawson Classic Salt & Pepper Pigletsin-tune 2nd Generation iPod Touch Leather CaseSainsbury's Shaggy Chenille Bath Mat LimePhilips Nivea Rotary ShaverPeppa Pig Beanie BabyTu CD Rack with Wood Veneer FinishEasy Karaoke Now Hits 2009 Volume 1Bristan Java Basin TapVerbatim Black 320GB USB Portable Hard DriveLausanne Corner Chaise Mocha
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Square Planter with Trellis
No need to keep your planting to ground level - enhance your garden's natural beauty with the Rowlinson Square Planter with Lattice. Made from sutainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or herb gardens.

Sainsbury's Tufted Pedestal Mat Cream
Pure cotton, this 48cm x 50cm pedestal mat is a nice addition to any bathroom. Easy to wash, neutral in design and extremely soft, it has raised cotton tufts making for a striped design that is visual appealing. Matching bath mat available. Machine washable at 40ºC.

Morphy Richards Fastbake Cooltouch Breadmaker
Fill your house with the homey, comforting and delicious smell of freshly baked bread with the Morphy Richards Fastbake Cooltouch Breadmaker. The 600W multi use machine's not just easy to operate - it's incredibly quick. Pop the ingredients in the non-stick bread pan and the bread maker will automatically mix, knead, prove and bake a 500g, 680g or 900g loaf in just 58 minutes! You have a choice of 12 settings - including jams, cakes, dough and even gluten-free bread. For bread alone, the machine offers thr

Dr Kawashima's Brain Training for Nintendo DS by Nintendo
Dr Kawashima's Brain Training is nothing short of a phenomenon in Japan, and is one of the most popular ways to flex your mental muscles! So many games, so little time - each is designed to stimulate a particular cerebral skill. Write answers on the screen, and even speak others into the microphone. Manipulate letters, numbers and colours using your speed, skill, memory and control - by the end of a session you'll feel like you can solve anything! Suitable for ages 3 and over.

1 Way TV Remote Control
Compatible with most brands, this replacement control can operate teletext and fastext and perform most of the functions of your branded remote. Brands the remote is compatible with include Aiwa, Amstrad, Bosch, Bush, Daewoo, Ferguson, Fujitsu, Goodmans, Hitachi, JVC, LG, Logik, Matsui, Mitsubishi, NEC, Pacific, Panasonic, Philips, Pioneer, Samsung, Sanyo, Sharp, Siemens, Sony, Tandy, Thomson, Toshiba, Tristar, Triumph and many more.

Prestige Country Kitchen 5 Piece Cookware Set Almond
With porcelain enamel exteriors, these almond coloured pans are easy to clean and appealing to the eye. The colour is versatile and would go with any kitchen colour scheme whilst the DuPont non-stick interior makes for easy cleaning and scratch free pans. The lids are close fitting which helps lock in flavours, moisture and nutrients and the clear lids enable you to keep an eye of your cooking without having to keep lifting the lid and letting the heat escape. The soft touch riveted handles look good but

Philips 6940 Mains Rotary Shaver
The Philips Mains Rotary Shaver makes shaving a breeze! Mains driven for extra power, it gives a super-close, easy shave for ultimate smoothness. The shaver's lift and cut technology moves the hair away from the face, getting closer to the root for a slick, comfortable shave. The reflex action system adjusts to every curve of your face and neck, shaving larger areas at once for quicker grooming, while the individual floating heads are angled for fuller contact. The pop-up trimmer is built-in for handy mou

Bratz World House
Bratz girls like to kick back and relax in ultimate style and luxury - and now you can visit the Bratz World House and help them. This open style dolls house has over 20 accessories to help create beautiful bathrooms, dressing rooms, kitchens and bedrooms. Elegantly decorated, this attractive Bratz house can be folded neatly away when not in use. In its neat, cute box this house would make an ideal gift - Bratz dolls are sold separately. It's suitable for children over 6 years of age.

HP 21 and 22 Black and Tri Colour Inkjet Cartridge Multipack
The HP 21 and 22 Black and Tri Colour Inkjet Cartridge Multipack contains 1 black, 1 magenta, 1 cyan and 1 yellow in cartridge, compatible with any Hewlett Packard printer that takes either an HP 21 or 22 ink cartridge. They are suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Sainsbury's Steam Iron
The Sainsbury's Steam Iron is a simple to use 2000W iron. It has a 250ml water tank capacity and variable steam output, and the scratch resistant stainless steel soleplate has been treated to glide over clothes more easily. It's also self cleaning, saving you time and effort. The Sainsbury's Steam Iron is equipped with a comfy grip handle, and comes with its own water cup to make refilling the tank quick and easy.

Wall.E Learning Laptop
The Wall.E Learning Laptop is a highly educational toy that's also plenty of fun! This children's first computer has a wide range of activities and play modes for an all round learning experience. Children can join Wall.E and EVE in their galaxy wide adventures, developing their skills and learning while they play. The flip-down QWERTY keyboard helps familiarise them with letters and words and interactive hand controllers turn 360 degrees to provide answers to questions! Wall.E's winking eye encourages int

Wooden Frame and Rattan 2 Drawer Unit White
A 2 drawer unit has a bright white painted finish. Small enough to sit discreetly under a dressing table or shelf, this drawer set is the perfect storage solution for beauty and grooming products and stray odds and ends in the bathroom or bedroom. Requires some self assembly, easy to follow instructions are included in the pack.

Garmin Nuvi 1310 Sat Nav with Bluetooth
The Garmin Nuvi 1310 is a great little GPS device for navigating your way through traffic or on foot in the UK or Ireland. This model has a wide screen for easy viewing of maps. Its bright touchscreen makes it easy to use the device and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It'll even let you connect a mobile phone via Bluetooth for safer, hands-free driving.

Philips Stainless Steel Jug Kettle
Help save the environment and your bills by using this stylish brushed metal, energy-saving kettle by Philips. With its cup gauge water level indicator you can avoid boiling more water than you need which will save energy. A double-action water filter makes for cleaner water and a cleaner kettle, as a scale collector attracts scale from the water and the filter stops the remaining particles from being poured into your drink. Cordless and safe to use, this 1.7L kettle has an automatic shut-off feature, dou

Fogarty Premier Down Pillow
Fogarty's Premier Goose Down Pillows contain fine clusters of down that promote moisture transfer so aiding a comfortable night's sleep. Pocket stitched to ensure the filling remains evenly distributed, this pillow holds its shape and is easy to look after and can be machine washed at 60ºC to eradicate dust mites.

Cars Tractor Tippin' Game
Inspired by the hit Disney Pixar movie, Cars Tractor Tippin offers racing action. Tip the tractors as Frank the Combine chases McQueen down the track! Suitable for children aged 4+.

Brabantia Green Spring Ironing Board 30x110cm
This compact ironing board is perfect for anyone who doesn't have space for a full size board. The steel iron plate is suitable for all popular steam irons while the worktop is supported by a four leg frame made of 22mm diameter steel tube. This well crafted, ergonomic board is adjustable to 4 heights (71 - 95cm) which makes it suitable for both men and women. A child lock prevents the ironing board collapsing accidentally and a transport lock ensures the board remains folded when stored. The board featur

Tu Strada Pipette Stripe Mug 4 Pack Black
These large earthenware mugs have an attractive black-striped design, and are dishwasher safe.

HP 348 Ink Cartridge
The HP 348 photo inkjet print cartridge produces impressive, true-to-life colour which is particularly well suited to photo printing. This cartridge is designed to deliver more realistic skin tones, vibrant colours and enhanced contrast. It can work alone or together with the HP 343 or HP 344 tri-colour inkjet print cartridges and the HP 100 grey photo inkjet print cartridge in certain printers. Compatible with: HP Deskjet 5740, 5940, 6520, 6540, 6840, 8050; HP Photosmart D5160, 8150, 8540, 2355, 2610, 2

Salter Mechanical Add and Weigh Kitchen Scale
The convenient Salter Add and Weigh Scale combines handy construction with a handsome modern design. The mechanism can take on any weighing job up to 4kg (9lb), visible on an easy to read dial marked with 1-gram graduations for accurate measurement. Best of all is the add and weigh function: weigh an ingredient, add more and generate a separate weight for each added quantity! It includes a dishwasher-safe measuring bowl which can be inverted over the base for neat, simple storage. The classic Salter Add a

Constellation 28" Trolley Case Leopard Print
They say a leopard never changes its spots, but you'll be able to change regularly with the amount of clothes you can fit into this leopard print trolley case. With a capacity of 79L and weight of 4.9kg, there is plenty of space for clothing, and the clothes retainers in the base make sure everything is well packed. With wheels and extendable handle, you can prowl your domain with confidence that everything you need is safely packed away.

Terence Conran Side Plate 4 Pack
Simple lines and classic good looks define these side plates by Terence Conran for Royal Doulton. Dishwasher, microwave and oven safe. With over 50 years experience in design, Sir Terence Conran has brought his creative expertise to the tabletop by creating Terence Conran by Royal Doulton. The range combines the very best of contemporary Conran design with the traditional functionality of the kitchen.

Odyssey Tumble Twist Bath Mat Black
Perfect for the bath or shower, this 100% cotton bath mat has a combination of long loop threads for great absorbency and short cotton hairs and longer twists for softness and comfort. This sleek black bath mat will look great with any bathroom decor.

Breville Sandwich Toaster
Make delicious toasted sandwiches for lunch on the go or feed the kids in a flash with the polished stainless steel Breville Sandwich Toaster. The two-slice capacity allows you to cook two sandwiches at once, halving your labour time and doubling convenience, while the sandwich plates halve the sandwiches whilst sealing them for reduced mess. The non-stick plates make it perfect for those sticky fillings like cheese. Non-slip feet secure it safely on the counter-top, and once you've finished with it, the u

Kenilworth Large Scatter Back Sofa Pattern Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

Naples Upholstered King Size Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Naples Upholstered King Size Bed is a 5' faux leather bed frame with a sleek, contemporary look in chocolate brown, ideal for any modern bedroom. The large headboard runs all the way to the floor and is lightly cushioned for your comfort. Wooden slats support the mattress (not included) and are screwed in to prevent slipping. Four mahogany stained wooden feet complete the look and 2 ext

Prestige Country Kitchen Almond Frying Pan 30cm
This 30cm frying pan features a porcelain enamel exterior, which is both durable and easy to clean. It's got a non-stick interior and stylish, soft touch handles for ease of grip, comfort and safety. When it comes to cleaning, just put it through the dishwasher and the pan is also oven safe up to gas mark 4 or 180°C. Not suitable for induction hobs.

Sainsbury's Steam Iron
The Sainsbury's Steam Iron is a simple to use 2000W iron. It has a 250ml water tank capacity and variable steam output, and the scratch resistant stainless steel soleplate has been treated to glide over clothes more easily. It's also self cleaning, saving you time and effort. The Sainsbury's Steam Iron is equipped with a comfy grip handle, and comes with its own water cup to make refilling the tank quick and easy.

Wii Play for Wii by Nintendo
There's no better way to become acquainted with your Wii than Wii Play. Nine mini-games plus a Wii controller provide all the skill training you'll need. There are sporty games - billiards, table tennis and a shooting game with some unusual targets, but there are also some not-so-ordinary games, too. Tanks will have the boys making explosion noises as they try to blow each other up.

BaByliss Aqua Touch Shaver
The BaByliss Aqua Touch is a wet and dry shaver for women on the go! It's suitable for wet or dry shaving as well as dry trimming the legs, underarms and bikini area. This slim shaver is rechargeable for handy, cordless use and waterproof for use in the bath or shower. It has curved and straight interchangeable heads for different body parts, a 4 position comb guide for your bikini line, and comes with various accessories. The BaByliss Aqua Touch has a charge indicator light and comes with a shower hang