Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Mastrad Black Cheese Mill
Grate cheese or chocolate with ease in this turning cheese mill from Mastrad. It has 3 different sized graters conveniently stored in the lid; simply attach your chosen grater to the bottom, pop your cheese into the holder, put the lid on the main black part of the body and you're ready. Take off the bottom safety lid and start to grind the cheese by turning the grater into itself. Suitable for use with either hand and in a stylish black and silver colour, you'll get perfect grated cheese every time. Simp

Fogarty Duck Down 13.5 tog Duvet
This duck down duvet is pocketed to keep the down filling evenly distributed and at 13.5tog will keep you warm on the coldest of nights. Machine washable at 40ºC and suitable for tumble drying.

Morphy Richards Accents Black and Stainless Steel Jug kettle
The Morphy Richards Accents Kettle is a stylish addition to any kitchen. The polished 1.7 litre stainless steel kettle features a removable, washable limescale filter to stop bits getting into your drink. The 3kW concealed element means the water boils rapidly, saving you time and precious energy, and the 360° cordless base is suitable for left- or right-handed people. The Morphy Richards Accents Kettle carries a 2-year manufacturer's guarantee.

Conga Drum
You don't need an expensive holiday to get the authentic sound of the Congo in your home. Well, perhaps not the authentic sound, but your 18 month + child banging away on this Conga drum from Halitit will certainly give you a reason to take notice. If one noise wasn't enough, you can remove the drum's Mylar skin to reveal a host of other instruments so more children (and unruly adults) can get in on the action. With a Maracito, Clip Clap, Bell Shaker and play along CD, the sound of a particularly raucous A

Barbie My Special Things Beauty Secrets Inline Scooter
This fantastic Barbie In Line Scooter is decorated with beautiful pictures of the world's most famous fashion doll - but best of all is the secret compartment containing 17 sparkle and shine beauty treats. The board features a full colour footplate, ABEC-1 bearings and a rear footbrake. The quick-release folding mechanism makes for simple and convenient storage. Some assembly is required. Suitable for ages 5+.

Meccano Kids Play Noddy
Take this classic tradition and add another perennial kids' favourite: Noddy. The Meccano Kids Play Noddy set allows young Toyland fans to build their hero's car and figure from the shapes provided. Designed for smaller children, the large, cheerfully coloured sections can be clipped and twisted together to make two different models. The large, round edged plastic parts are perfectly safe for little ones to play with. Ever since its early beginnings in a Liverpool workshop in 1898, where Frank Hornby inven

Belkin FastCAT 5e Patch Cable 2m Blue
If you want to connect your computer directly to your router or to another computer, a CAT5e patch cable is a quicker more efficient way of doing it over a standard CAT5 cable. It has 50-micron gold plated connectors to ensure a clean and clear transmission and is guaranteed for life.

Revelation Oregon 18" Casual Rollercase
Travel in style with this black casual suitcase from Revelation at Antler. Made from tough durable fabric to withstand the strains of travelling, this suitcase has a moulded top and side carrier handles for easy transportation. Measuring 46 x 37 x 19cm (18 x 14 x 7"), it features a single stem handle with a push button locking mechanism.

Kenwood Black Smoothie 2 Go
Make smoothies to take away with you with the Kenwood Black Smoothie 2 Go. This fantastic smoothie 300W maker, in glossy black and shiny chrome, is a handsome addition to any kitchen - as well as being practical! It helps you create delicious, healthy smoothies which, once made, can be taken on the road - just remove the blades and replace with the convenient drink-through lids. Safety features include full safety interlocks and non-slip feet, and the travel cups and other removable parts are dishwasher-sa

Rowlinson Metal Storette
This handsome steel storette, pre-painted in olive and white, will fit in a corner for an attractive and compact storage space in any garden and requires no periodic treatment. The lifting lid and lockable sliding double door (padlock not included) make for easy, secure access. Other features include rust proofing, fire, rot and rodent resistance. This low maintenance storette requires 2 people for assembly, comes with a full set of care instructions and is guaranteed for 10 years against perforation from

Genoa Chair Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provides firm support and stitching detail throughout lends a neat finish. Four wooden feet raise the chair just slightly off the ground, so protecting its underside from damage. The leather on this sofa is corrected and pigmented - see our Furnitu

Breville Stainless Steel Rice Cooker and Steamer
For light fluffy rice without the fuss use this Breville rice cooker and steamer. At 700W and with a 1.8L capacity, this rice cooker and steamer also features a keep warm mode, which maintains the temperature of the rice if you aren't ready to eat it straight away. A bell indicates when the cooking time is complete, it's got a non-stick removable bowl and you can steam vegetables and fish on the machine's internal tray. A plastic measuring cup and spatula are also included.

Gallery Cambridge Mantle Mirror Silver
The Cambridge features a solid wood ornate frame with a silver painted finish that has been aged for an antique look and feel. Can be hung portrait or landscape and wall fixings are included. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finished.

Traditional Linen Bin White
A traditional looking linen bin in painted white rattan with a removable lid and draw string cotton liner to keep the contents protected and ventilated. Rattan is light and durable making this bin robust but still easy to carry should you need to move it. The liner is machine washable making it ideal for storing clean linen or dirty laundry.

Dartington Spark Large Drinking Glasses 2 Pack
Dartington Crystal has been a glass and crystal manufacturer since 1967. Standing the test of time, Dartington continues to create classic designs that are both luxurious and elegant. What makes the Spark range special is the swirling ridge pattern around the stem of the glass giving a cutting-edge, modern look to the design. Handmade, these are showpieces for any table. Exclusively designed by Hilary Green.

Breville 2 Slice Sandwich Toaster
This two slice sandwich toaster from Breville has non-stick removable hot plates that are suitable for the dishwasher, making it easy for you to remove melted cheese, crumbs and any burnt on fillings. A cut and seal system allows you to toast with large and small slices depending on your preference. Finished in smart brushed stainless steel and silver, this sandwich toaster has integrated cord storage and can even be stored upright, so it will look attractive on your worktop even when not in use.

Norton Double Bed
A good bed frame will last you for years, so it's important to choose one that is the right size and design for you. The Norton Double Bed is a 4'6" contemporary medium sheen silver-coloured bed frame with a grid effect head and footboard. Wooden slats carry the mattress (not included) while two extra legs beneath the bed offer additional support. Some self assembly is required. It is your responsibility to ensure that any products you order will fit into the room or place for which the product is finall

Epson T044 4 Ink Cartridge Multipack
The Epson T044 4 Ink Cartridge Multipack contains 1 black, 1 cyan, 1 magenta and 1 yellow ink cartridge, compatible with any Epson printer that takes an Epson T044 ink cartridge. They are suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Jones Ambassador Wall Clock Chrome
This stylish wall mounted clock will lend a touch of class to any home. Simple and classy, it will fit into just about any design scheme. The glass lens and metal casing are understatedly elegant, and the quartz mechanism keeps time efficiently. The Jones Ambassador Wall Clock is guaranteed for a year from purchase and requires 1 x AA battery (not included).

Tu Corkscrew Chrome
This wing corkscrew features an ergonomic design and has a high-quality zinc alloy body with brushed chrome finish.

HP 21 Black Ink Cartridge
The HP 21 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 21 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Officejet 4315/4355, HP Officejet J3680, HP PSC 1402/1410/1415/1417, HP Fax 3180. It is suitable for use with photo paper.

HP 45 Black Ink Cartridge
The HP 45 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 45 ink cartridge. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Breville Café Series Brushed Stainless Steel Kettle
This smartly moulded 3000W Breville Café Series Brushed Stainless Steel Kettle, part of the exclusive Café Series range, has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1500ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, an

Sainsbury's Shaggy Chenille Bath Mat Duck Egg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Apple iPod Nano 8GB Pink
Apple is the market leader when it comes to making MP3 players and the iPod Nano is its largest flash memory player. With a huge 8GB of space - enough for up to 2,000 songs - its sleek design makes it a comprehensive and fashionable way to listen to your tunes on the move. And with Apple, you get a load of bizarre extras you never knew you needed, from being able to rotate the screen by turning the Nano on its side to shuffling your play list by giving it a good shake! The Nano also has a 'Genius' function

Masterplug Surge Protected Extension Lead 6-way 2m
This 2m extension lead from Masterplug gives you an additional 5 plug sockets and gives you the peace of mind of power surge protection.

Rocky Coast at Sunset Wall Art Set of 3
Bring the natural beauty and tranquillity of a beach at sunset into the comfort of your sitting room! The play of sunlight on the water and the span of the rocks stretching into the distance will lend an organic note to any interior setting. The 3 sections can be arranged in a variety of ways on the wall above a sofa or table. Each canvas measures 70 x 30cm. The MDF wood frame is resistant to warp, moisture and compression.

Wireless USB Adapter
If your PC doesn't have wireless connectivity, it is time to get online without the cables with Belkin's wireless USB adapter. It is straightforward to install, and you can begin downloading and sharing files between your home computers almost instantly, USB1.1 and USB2.0 compatible. Please note: this product is not compatible with Macintosh computers

Tomy Rummikub Travel
A travel version of this popular numbers game for 2-4 players. Build sets or runs of numbers then manipulate them into sums and patterns to achieve high scores. A fun way to train your brain and improve number and strategy skills. Rummikub provides addictive fun as you become faster and faster at competing against siblings or friends for more complex results. Designed for players aged 8 upwards. The attractive box makes this an ideal gift for a friend or family member.

Canvas 3 Drawer Chest
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas 3 drawer chest is a terrific space saver, perfect for children's bedrooms or a guest room. The extra deep canvas drawers in their sturdy wooden frame will hold clothes, accessories or toys. This canvas 3 drawer chest can be wiped clean with a damp sponge and carries a 1 year manufacturer's guarantee.