Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

There are, of course, numerous supermarkets and online stores where you choose to shop; yet few stores make as much effort as Sainsburys in trying to provide healthy choices and being as environmentally responsible, and that alone is one good reason to choose Sainsburys.

In fact, Sainsburys is one of the most progressive supermarkets when it comes to providing healthy food, and employs more than a hundred product developers and researchers to progressively reduce levels of fat, sugar, salt, saturated fat and additives in Sainsburys products wherever it is possible, while simultaneously looking to increase nutrients.

However, if you don't live near to a Sainsburys store, then no problem; at Sainsburys Online Store you can enjoy the same healthy choices online too, with groceries - and much else - delivered direct to your door.

If you're shopping for groceries at Sainsburys, then it's good to know that Sainsburys have a long and established history of supporting British farmers.

However, Sainsburys believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsburys for the long-term.

Where possible, Sainsburys aim to source British and Sainsburys offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsburys aim to stock the best of British in season and, in some cases, to secure supplies, Sainsburys purchase an especially large portion of the British crop.

Sainsburys commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsburys sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Maxell Crystal Budz Headphones Lilac
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut lilac Swarovski crystals that dazzle. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Ecoiffier Construction Trolley
This multi-level construction trolley has everything your little one might need to fix leaks, cracks and build supports. Miniature accessories include drill bits and screwdrivers. Wheels make it easy to push from job to job! Suitable for children over 18 months.

Dunlop Play 27 Tennis Racket
A more senior member of the 'Play' series, this tennis racket is ideal for kids aged 13 years upwards who are learning to play. Manoeuvrability and control for smaller arms is achieved in the 27" length and size three grip. Finished in a smart and sporty rich blue, this racket will look the business even if you're still a novice.

Prolux Silver 4 Fold Shower Screen
The Prolux Silver 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with pearl silver effect aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any

Milton Wardrobe
Part of the Milton bedroom range, the Milton Wardrobe is a traditional cupboard in which to hang and store your clothes. The panelled doors and sides open to reveal a chrome rail for dresses, shirts and coats, while there is more space in the drawer beneath the cupboard area. Raised slightly off the ground on four feet, it will blend beautifully with any other pieces from Milton bedroom furniture range. Self-assembly is required. It is your responsibility to ensure that any products you order will fit i

Samsung 2000W Cylinder Vacuum Cleaner
The Samsung 2000W Cylinder 2L Vacuum Cleaner with Linen Brush is a powerful yet lightweight bagless vacuum, with a suction power of 360 air watts. The HEPA 11 filter, which ensures that exhaust air produced by your vacuum is clean and breathable, is a boon for asthma and allergy sufferers. The two-litre dust capacity lets you clean for longer without emptying the cylinder (which is easy to empty anyway), while the twin-chamber system uses centrifugal force to enhance dust collection and extraction. The

HP Deskjet 6980 Printer
Print quality pictures with the HP Deskjet 6980 Printer. Able to print up to 36 pages per minute in monochrome or 27 ppm in colour, it has a maximum printer resolution of 4800 x 1200 dpi and connects to your computer via built-in wireless or Ethernet connectivity. The printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Windows® 2000 Professional, XP Home, XP Professional (also Certified for Windows Vista®) and Mac OS X v 10.2.3, 10.3, 10.4. Th

Equilibrium Kitchen Scales Blue
Weighing out ingredients needn't be a chore with these stylish and attractive Sebastian Conran-designed scales in chrome plated zinc and aqua. Place Equilibrium weights in the blue side and weigh out your ingredients in the washable metal dish. The smooth, heavy metal base has anti-slip feet to prevent it from sliding and scratching surfaces. It's an ideal gift or a fantastic addition to your own cookware collection.

SanDisk 2GB Cruzer USB Drive
Take your documents with you on the move with this 2GB USB Drive, which will fit on a key ring. With a retractable USB connector, it limits damage to the drive from the battering it may take in your pocket and prevents dust and dirt getting in to corrupt your files. Whether you want to travel with your files and data or want to just transfer them between machines, this handy drive provides a quick, easy and robust solution.

Roary the Racing Car Sand and Water Table
A versatile play table that is divided in half to accommodate water and sand. Stands low to the ground so even small children can enjoy making sandcastles and splashing around. A hard plastic top can be placed over the table turning the play space into a wipe clean conventional table perfect for drawing, painting or even eating. Can be easily taken apart and stacked for storage. Includes a bucket, watering can, sieve, spade, sand mould and sticker sheet for hours of fun. Suitable for children over 3 years

Verona Timber Frame Canopy
Protect your patio, deck or terrace from the elements with the Rowlinson Verona Timber Frame Canopy. Constructed of sustainably sourced wood, the freestanding frame sturdily supports the retractable taupe-coloured canopy, which is also showerproof and removable for winter storage. The natural timber finish will fit perfectly with any garden or patio scheme. The wood is pressure treated for longevity and sturdiness and guaranteed for 15 years against rot. Some assembly required. Care instructions i

Sainsbury's Slow Cooker Stainless Steel
Create the most delicious meals without effort with the Sainsbury's Slow Cooker. Simply choose your meal, add the ingredients and leave this marvellous product to do the hard work in the hours ahead. With a 4.2 litre capacity this ceramic slow cooker will easily feed your entire family and features a removable pot with cool-touch handles for easy lifting to the table. A glass lid lets you see how the food is cooking.

Sainsbury's Shaggy Chenille Bath Mat Nutmeg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Epson TO48140 Black Cartridge
The Epson TO48140 Black Ink Cartridge is compatible with any Epson printer that takes an Epson TO48140 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Tu Shaggy Rug Black
This lovely shaggy black rug would look great in front of a fire place or beside a bed. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Belkin VGA/SVGA Cable 1.8m
A 1.8m VGA/SVGA connection cable, ideal for connecting your PC to a monitor (recommended for 17" and larger) or for connecting your computer to a compatible television.

Sainsbury's Shaggy Chenille Bath Mat Nutmeg
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Large Colander
Your kitchen can't do without this beautiful Tu stainless steel colander, perfect for all your draining and straining needs - vegetables, pasta, rice and all manner of boiled foods. Made from hard wearing, durable, matte stainless steel with a mirror finish neck, the 4.5L colander has the capacity to drain large quantities of food at once. It's equipped with two sturdy handles for easy lifting and has a base to keep the bowl steady and raised off surfaces. This piece of elegant and long lasting cookware

Tu 3 Tier Oval Caddy with Frosted Glass
This very attractive Tu 3 Tier Oval Caddy is the perfect storage unit for a smallish bathroom. With a chrome finish frame and 3 frosted glass shelves, it's guaranteed to complement just about any bathroom décor. Use the caddy to store cosmetics, toothbrushes, electric shavers or anything else you need to hand in the bathroom. It's freestanding, so you can put it wherever you like.

Sainsbury's Child Cycle Helmet Orange
This child helmet comes in an eye catching orange colour, and is adjustable to fit head sizes from 48cm to 54cm. It's an essential addition if you're taking your child cycling or in a child bike seat. The head size is easy to adjust with a simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Oakham Large Sofa Sand
A traditional shape with its high back and roll arms, the Oakam large sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in sand to match a broad range of decors, this sofa has pleat detail on the upper back that adds a smart finish. UK-Made too.

Terence Conran Mug 4 Pack
This set of crisp white mugs stand 11cm tall, with a diameter of 8cm. The circular handles are placed high on the mug. It's the simple and effortless style you'd expect from Terence Conran.

Seagate Freeagent Desk 1.5TB External Hard Drive
Fast disk speed and an excellent amount of storage space makes the Seagate Freeagent Desk a good accompaniment to any PC desktop computer. With 1.5TB of storage, you can store up to 426,000 digital photos, 375,000 MP3 songs, 660 hours of DVD quality video or 180 hours of HD video. With an automatic backup facility, you can store your important files and be safe in the knowledge that they will be backed-up if your PC hard drive should crash. Included with the hard drive is a quick start guide, USB cable, at

High School Musical Prom Fleece Throw
Youngsters can be hard to keep up with, one minute they're full of beans and the next wanting to snuggle down. This High School Musical themed throw featuring an image of the character Troy from the popular film and stage show is the perfect aid for rest and play. Made from soft, warm fleece this throw can be used as a cosy blanket while watching television, or as a fun and comfortable throw for playing on. Spills and spoils can be easily washed away with a machine wash.

Hoover Handy Plus Vac
The Hoover Handy Plus Vac is a powerful, compact hand held vacuum cleaner for home and car. The 6V motor is fully rechargeable and features NiMH batteries for improved running time and recharging efficiency, with up to 15 minutes of uninterrupted running time. The bagless cylinder design means the 0.3 litre capacity bin is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags. The HEPA filtration system helps remove allergens from carpets and upholstery, making it idea

HP 22 Colour Ink Cartridge
The HP 22 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 22 ink cartridge - HP Deskjet F370, HP Deskjet F375, HP Deskjet F380, HP Deskjet 3920/3940, HP Deskjet D1360/D1460/D1470/D1560, HP Deskjet D2330/D2360/D2430/D2460 , HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190, HP Deskjet F2180/F2187/F2280/F2290, HP Deskjet F22244, HP Deskjet F4140, HP Deskjet F4172, HP Deskjet F4180, HP Deskjet F4190

BSA Milano 24" Dual Suspension Girls
Girls will be racing away on this baby blue Milano mountain bike with sporty dual suspension. Ideal for girls of ages eight and above, the advanced 18-speed gear set, 24" wheels and suspension means that they can get over the obstacles that used to keep them penned.

Lexmark 16 and 26 Black and Colour Ink Cartridge Multipack
The Lexmark 16 and 26 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Lexmark printer that takes either a Lexmark 16 or 26 ink cartridge. They are suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Ben 10 14" Bicycle
This fantastic Ben 10 14 Inch bike is perfect for fans of the immensely popular kids' TV show. The bike features 14" (35cm) spoked wheels with pneumatic tyres, printed chain guard, front and rear calliper brakes and removable stabilisers, and is decorated with graphics from the programme. Both the handlebar and seat height are adjustable. Some assembly is required. Suitable for ages 4-7.

Sony Walkman® NWZ-W202 2GB Wearable MP3 Player White
A complete departure from the traditional design of MP3 players, this highly portable device actually builds the MP3 player into the headphones. They clip together for storage, but when in use, it's simply a pair of clean, stylish white and brushed steel earphones. Perfect for an active lifestyle, this design completely does away with the traditional cable tangle that is a feature of other MP3 players. The earphones themselves have 13.5mm Sony EX drivers for amazing sound quality and powerful bass, which i