Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Tefal Rice Cooker Stainless Steel
Cooking rice is one of those seemingly simple things that can be so tricky to master, often ending up too stodgy, burnt or full of starch, which is why Tefal has designed this foolproof rice cooker that will ensure you end up with light, fluffy, plump rice time after time. A large capacity bowl can cook up to eight cups of rice at any time and a handy keep warm setting can be selected to keep your second helpings at optimum temperature. A silicone ring around the lid locks flavour, heat and nutrients inside

Panasonic 42" Full HD 1080p Digital Plasma TV TX-P42S10B
Panasonic's VIERA plasma TVs are renowned for their stunning image quality, especially when viewing sports, action or gaming. This stylish, high-end model is equipped with 400Hz technology that lets you view superb full-HD motion and still images with 900 lines of resolution. Self-illuminating plasma displays feature high moving picture resolution, so there are no afterimages in fast-action scenes - just smooth, clear motion in sports scenes and in the action scenes of movies 24p Smooth Film capability m

Microplane Universal Slider
Use the Microplane Universal Slider to protect your hands from the razor sharp blades of a range of Microplane graters. The slider performs the dual function of keeping your fingers safe from grazes and nicks while allowing you to get closer to the blade, meaning more food can be grated and less is wasted. The Microplane Universal Slider fits easily over the grater blade. Just guide the food through the hole as you draw the slider back and forth for efficient, safe grating. The slider is dishwasher safe an

Genoa Regular Sofa Mink Bruno
Add a touch of luxury to your sitting room with the Genoa range. This comfortable chair has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Russell Hobbs glass 2 Slice Toaster
Designed in black glass, this 2-slice toaster has a long slot with centring guides. A soft-touch lever, variable browning control with LED indicator and cancel function give you maximum control. A frozen bread function means you can toast straight from the freezer. An extra lift facility helps you remove hot toast safely, and a removable crumb-tray makes cleaning quick and easy. Comes with rubber feet and cord storage.

JVC White Gumy Headphones
JVC's Gumy headphone range has been designed to match the range of 3rd generation iPods! The earbuds and cables of these JVC Gumy Earphones are an icy white to match your music player or outfit. These in ear headphones are compact, with soft, comfy rubber earpieces that provide great sound from the 13mm drivers. The cables are tangle resistant, and they're equipped with a standard 3.5mm stereo mini plug for wide compatibility.

York Abdo Board
The York Abdo Board is an abdominal exercise board adjustable to four incline levels. It has foam rollers for ankle or knee support, and it folds flat for storage. A simple, effective piece of equipment for the fully stocked home gym. Has a maximum weight limit of 110kg, including the user.

Oakham 3 Seater Fabric Plum
A traditional shape with its high back and roll arms, the Oakham three seater sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in rich plum to match a broad range of decors, this UK-made sofa has pleat detail on the upper back that adds a smart finish.

Tu Oven Tray
This Tu Oven Tray is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake loads of biscuits, cupcakes or whatever you fancy at a time with the minimum of fuss. The comfy grip, non slip silicon handles are an added bonus - they're cool to the touch and heat resistant up to 250 degrees Centigrade - no more burnt fingers or messing about with oven gloves.

Chef'n Garlic Machine
Get fresh crushed garlic with ease with the Garlic Machine from Chef'n. Simply put peeled garlic into the tube bottom, screw it back on and twist the handle to press fresh garlic - watch your progress through the clear casing. Then use the grey cutter to slice off the garlic from the perforated holes. You can also pop the lid on and store the leftover garlic in the fridge for up to a week. The Garlic Machine can be used by either hand and is dishwasher safe.

Monte Carlo Aluminium Bench
Create a beautiful, relaxing space in your garden for picnics, naps or simply enjoying the fresh air with this handsome, hardy Monte Carlo Aluminium Bench. The powder-coated white finish and attractive back design will fit perfectly into any landscaping design and while some self assembly is required, the bench itself is low maintenance. The Monte Carlo Aluminium Bench is guaranteed for 1 year against manufacturing defects. This product is not available to customers in Northern Ireland.

Apple iPod Shuffle 1GB Blue
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Russell Hobbs Ceramic Soleplate Steam Xpress Iron
This is a 2000W iron with a 250ml water tank and a ceramic soleplate. Lightweight and versatile, it offers self-clean and auto-steam features and can be used in dry, steam, surge of steam and spray modes. It has anti-scale and anti-drip technology and is practical, with a soft grip handle and anti-slip rubberised heel. It has a 2m power cable with a 360 degree swivel cord for easier ironing.

Lexmark 33 Colour Ink Cartridge
The Lexmark 33 Colour Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 33 ink cartridge - Z810, Z812, Z815, Z816, Z818, P315, P450, P910, P915, P4310, P4330, P4350, P6210, P6250, P6350, X3310, X3330, X3350, X5210, X5250, X5260, X5270, X5410, X5450, X5470, X7170, X7310, X7350, X8310, X8350. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Le Creuset Corkscrew and Foil Cutter Gift Set
The Le Creuset Corkscrew and Foil Cutter Gift Set is an elegant set comprising a wing corkscrew and foil cutter, both in durable polycarbonate. This table set is easy to use and adjusts to fit most wine bottles, making opening a bottle a breeze. In its handsome gift box, it makes a fabulous present for the wine lover in your life. The Le Creuset Corkscrew and Foil Cutter Gift Set carries a 5 year manufacturer's guarantee.

1 Way TV Remote Control
Compatible with most brands, this replacement control can operate teletext and fastext and perform most of the functions of your branded remote. Brands the remote is compatible with include Aiwa, Amstrad, Bosch, Bush, Daewoo, Ferguson, Fujitsu, Goodmans, Hitachi, JVC, LG, Logik, Matsui, Mitsubishi, NEC, Pacific, Panasonic, Philips, Pioneer, Samsung, Sanyo, Sharp, Siemens, Sony, Tandy, Thomson, Toshiba, Tristar, Triumph and many more.

HP 342 Colour Ink Cartridge
The HP 342 Colour Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 342 ink cartridge. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Bristan Design Utility Lever Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Design Utility Lever Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.3 bars to bath fill and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift

Panasonic 37" Full HD 1080p Digital LCD TV TX-L37S10B
This superb Panasonic Viera LCD TV delivers stunning images in full high-definition. It has a wide colour viewing angle, high 50000:1 dynamic contrast and Intelligent Scene Controller which gives images pin-sharp definition. 24p Smooth Film capability makes film viewing 'truer' by showing films at the same speed as at the cinema, while V-Audio Surround fills the room with crystal clear sound. Viera Link allows interconnected operation of various AV devices using only the Viera remote control, by simply co

Bodum Bistro Nouveau Coffee Maker 3 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Bistro Nouveau is ideal for 1-2 people as it produces 3 cups of coffee in one go. Perfect for travelling because of its compact size and great for individuals who enjoy different coffee, this is the ideal choice for a beginner's coffee maker. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4 minutes, press and enjoy

Manchester United Wardrobe
This Manchester United Wardrobe is an attractive, simple to put together, free standing storage unit for a little soccer fan's bedroom. Made from non woven fabric emblazoned with the Man United logo and mild steel, it has a strong frame that's both attractive and very stable. The wardrobe includes a rail for hanging clothes, a 6 shelf hanging unit and a roll down front cover. The Manchester United Wardrobe requires some self assembly, fits in a corner and is easy to clean.

Garmin Nuvi 1240 Sat Nav
The Garmin Nuvi 1210 is a great little GPS device for navigating your way through traffic or on foot in the whole of Western Europe (UK and Ireland included). Its bright, large touchscreen makes it easy to use and it's small enough to slip into a bag or pocket if you're out and about. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's ecoRoute" technology, which works out the most fuel efficient route to a desired destina

Hoover Captor Mains Handheld Vac
The Hoover Captor Mains Handheld Vac is a powerful, compact hand held vacuum cleaner for home and car. The 750W motor is mains driven for extra power and delivers 102 air watts of suction. The bagless cylinder design means the 0.4 litre capacity canister is hygienic and washable - no shopping for expensive, environmentally harmful replacement bags. The turbo brush tool, ideal for deep cleaning sofas, mattresses, furniture and car interiors, plus flexible hose, crevice tool and upholstery brush all fit into

Canvas 3 Drawer Chest
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas 3 drawer chest is a terrific space saver, perfect for children's bedrooms or a guest room. The extra deep canvas drawers in their sturdy wooden frame will hold clothes, accessories or toys. This canvas 3 drawer chest can be wiped clean with a damp sponge and carries a 1 year manufacturer's guarantee.

Tu Classic Droplet Table Lamp Cream
A classic table lamp, with an antiqued faux brass base, and a soft, cream-coloured lampshade. The lamp features cut glass ornaments and the base has a subtle brushed pattern to eliminate harsh reflections yet retain shine. Takes bulbs of up to 60W.

Breville Sandwich Toaster
Make delicious toasted sandwiches for lunch on the go or feed the kids in a flash with the polished stainless steel Breville Sandwich Toaster. The two-slice capacity allows you to cook two sandwiches at once, halving your labour time and doubling convenience, while the sandwich plates halve the sandwiches whilst sealing them for reduced mess. The non-stick plates make it perfect for those sticky fillings like cheese. Non-slip feet secure it safely on the counter-top, and once you've finished with it, the u

Kenilworth Regular Standard Back Sofa Sand
This UK-made Kenilworth chenille sofa is slightly deeper than a traditional sofa and with its fibre-filled rear cushions guarantees comfort no matter what your body shape. It's also got a sprung seat and two removable seat cushions filled with foam. It's upholstered in a two-tone fabric that, coupled with its roll arms, complements a wide variety of traditional styles.

HP 364 Magenta Ink Cartridge
The HP 364 Magenta Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

BT Synergy 5100 Quad Handset Phone
With stylishly modern looks and many of the latest technologies, this four-phone set boasts enhanced digital range, clarity and security. The blue backlit display is easy to read and easy on the eye, and the handset comfortable in the hand. There's a large 250 name and number directory, with copy capability between handsets. In addition, the SIM card reader/writer enables you to copy numbers to and from the phone. The call list stores up to 20 dialled numbers and 30 received calls, any of which can be inst

Belkin 2-N-1 USB 2.0 7-Port Hub
Add six more USB slots to your computer with this useful USB2.0 7-Port Hub. With a base to help you store whatever you need to keep close to hand and a rotating connector, you can direct the hub away from any additional slots on your computer, ensuring you still have access for all your other hardware.