With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It’s also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

Singer Traditional 2259 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer Traditional 2259 Sewing Machine. The Singer Traditional 2259, made by a company drawing on more than 150 years of experience, is part of a range of machines which combine quality traditional technology and construction with an elegant, attractive design. With 19 built in automatic stitches, the Singer Traditional 2259 Sewing Machine is perfect for a range of sewing applications, yet still simple to thread and operate. This machine

Tu Spring Form Cake Tin
This Tu Spring Form Cake Tin is a home baker's dream. Made from durable, long lasting carbon steel with a non stick coating, it allows you to bake a delicious cake with the minimum of fuss. The spring form mechanism makes removing the cake after baking a breeze - just unfasten the buckle and slide the cake out on to a rack to cool.

Goodmans iPod Micro System MICRO1467I
Compatible across a range of recording formats and featuring an iPod dock, this micro system looks fantastic and sounds great too. CD/CD-R/CD-RW/MP3 compatible and with an FM/MW radio, it's got everything the 21st-century music fan needs, and won't break the bank.

Ross Printer Cable
A standard printer cable for connecting your computer to a USB printer. Features the standard type A USB plug for your computer and the standard type B plug for your printer.

Lille Accent Chair Fabric Modern Circles Mocha
This pretty armchair would suit a sitting, dining or even bedroom due to its elegant shape, size and fabric. Covered in a floral flock design its tapered wooden feet give it a neat and compact appearance. The back and rounded arms are upholstered and the removable bottom cushion is foam filled.

Mega Brands Neo Shifters Duplicon
Duplicon, of the Neo Shifters, is a fearsome dominating infiltrator robot with the ability to change shape at will. This awesome action figure consists of 63 pieces - between building him, playing with him and discovering the story behind the Neo Shifters, kids will find hours of educational entertainment. Duplicon comes with an orbital multi launcher with 3 spearheads, the Staff of Skandar, a mighty weapon taller than Duplicon himself, and the axle spinner. The Neo Shifters' adventures are all featured i

Tu Waffle Cuff Button Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

White Hogarth Design Tallboy
This White Hogarth Design Tallboy is an attractive, multi-purpose, free standing storage cabinet for a bathroom. Made from white painted reclaimed MDF, it's a single door cupboard with 3 shelves above that's perfect for displaying ornaments. Inside the cabinet are 3 more shelves, making a total of 6 storage surfaces. The White Hogarth Design Tallboy requires some self assembly, fits in a corner and is easy to clean.

Peppa Pig Tumble & Spin Game
Peppa Pig Tumble & Spin Game has been voted Game of the Year in 2009. Up to 4 players aim to collect all the characters from the popular TV series, but only when the spinning Peppa points at them. Requires 2xAA batteries. Suitable for children aged 3 upwards.

Catherine Lansfield 300 Thread Count Pillowcase Natural
The Catherine Lansfield linen range is the last word in comfort and luxury. The pure, combed, cotton sateen percale 300 thread count of these pillow cases not only makes for sheer bliss, but they're also fully machine washable. Comfortable, luxurious and convenient! The basic, natural linen shade of the Catherine Lansfield range is ideal to give any bedroom a feel of organic beauty.

Masterplug 25m Handbag
This extra long 25m cable reel is essential when doing DIY or gardening and you need somewhere to plug the drill or lawnmower. Easy to carry with a sturdy inbuilt handle, it has four built-in plug sockets and can be used in temperatures as low as -20°C.

Simplehuman Bin Liner Size G
Simplehuman liners are the must-have choice for your Superhuman bins because they are specifically designed to fit. If you choose another brand of liner you risk unsightly overhang. Ranging in various sizes depending on your bin, you can be sure that you'll be getting extra-thick liners and draw-string closure with the Simplehuman brand.

Constellation 20" Trolley Case Leopard Print
They say a leopard never changes its spots, but you'll be able to change regularly with the amount of clothes you can fit into this leopard print trolley case. With a capacity of 34.9L and weight of 3.7kg, there is plenty of space for clothing, and the clothes retainers in the base make sure everything is well packed. With wheels and extendable handle, you can prowl your domain with confidence that everything you need is safely packed away.

Ecoiffier Construction Trolley
This multi-level construction trolley has everything your little one might need to fix leaks, cracks and build supports. Miniature accessories include drill bits and screwdrivers. Wheels make it easy to push from job to job! Suitable for children over 18 months.

Philips Sonicare Brush Head Triple Pack
Replacement head pack for Philips Sonicare electric toothbrushes - pack of 3.

Russell Hobbs 20L Stainless Steel Digital Microwave
This large stainless steel microwave is packed with useful features. This model offers 800W of power, has a full digital timer which doubles as a useful 24 hour clock, and the microwave has 5 different power levels. The oven also has 8 auto cook programmes, making many dishes simple and easy to cook. A weight-defrost feature gives you accurate, quick defrosting, while a child-safety lock keeps young children safe.

JVC Black Gumy Air Cushion Earphones
The JVC Gumy Air Cushion headphone range has been designed in bright colours to match the range of 3rd generation iPods. The earbuds and cables of these headphones are a deep black to match your music player or outfit. These in ear headphones are compact, with soft touch silicon air cushion earpieces that are designed so that they mould to fit your ear, no matter its size or shape, making them the most comfortable earphones on the market. They come with 3 different size cushion earpieces so you can pick th

Verbatim 4GB High-Speed USB Drive
The Verbatim 4GB High-Speed USB Drive is a simple, no-fuss 4GB USB drive with high speed USB 2.0 transfers. Simply plug it into your computer, and it will be ready to go. The device is made of a sturdy blue plastic, and has a retractable press and slide design to protect the USB plug when it's not in use, which also means no lost caps. It has a blue LED light that shows when transfers are active. The drive also has loop to attach to a lanyard for more regular use. The USB drive is compatible with Windows

Tu Matt Silver Wall Clock
This wall mounted clock has easy to read black numerals against a white background making it easy to read at a glance. Three hands mark out the hours, minutes and seconds. Requires 1xAA battery, which is included in the pack.

Fisher Price Crawl and Cruise Jungle
This friendly looking playset is packed full of jungle animals and fun things to explore like music, sounds and mirrors. A mini helter-skelter transports marbles down into the mouths of colourful animals. As your toddler starts to walk the Crawl and Cruise can be used as a sturdy support. Requires 3 x AA batteries, included in the pack. Suitable for children aged 6 months+.

Sainsbury's Basics Dinnerware 16 Piece Set
This basic dinner set is ideal for everyday family use and goes with any table setting. The set features: dinner plates x 4, side plates x 4, soup bowls x 4 and mugs x 4. These pieces are both dishwasher and microwave safe.

Tu Satin Square Quilt Black
Perfect for snuggling up in luxury in your own living room, this quilted faux satin throw is silky soft, cosy and fashionable. In classic, glossy black, it will go with just about any colour scheme and is fully machine washable. Use this throw for extra warmth in bed, as a lap rug while in front of the TV - the possibilities are endless.

Sainsbury's Shaggy Chenille Bath Mat Clover Pink
This absorbent bath mat comes in a fun array of colours that will complement any bathroom. Made of 100% cotton, this long pile mat feels soft after a hot bath or shower - a treat for your feet!

Tu Cream Corded Throw
Perfect for snuggling up in, this Tu Corded Cream Throw is soft, cosy and fashionable. Made from 85% polyester and 15% nylon, this throw is fully machine washable and can be tumble dried for convenience. Use the throws for extra warmth in bed, as a lap rug while in front of the TV or in a variety of other places.

Gaiam Taebo Contact Complete
Tone, strengthen and slim your body with this great DVD and punching bag kit from Billy Blanks. The bag fills with air, while a water filled base ensures it bounces back to take whatever punishment Billy tells you to give it. The five foot speed bag takes about 15 minutes to inflate, and then it's time to get sweating with Billy's world famous full body workouts on two DVDs. A pump and inflating instructions are included.

Ansty Footstool Natural
Put your feet up on our Ansty chenille footstools. At just under 50cm in length and width they're small enough to place in front of most armchairs and sofas, but generous enough to accommodate even the largest feet. The design of the footstool sits happily alongside the rest of our furniture range and it's available in most finishes to match our sofas and armchairs. It's UK-made too.

Cello 15" HD Ready Digital TV/DVD Combo Black C1597F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. This piano black, HD-ready, 15-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. The widescreen set has 1280 x 800 resolution, 16:9 screen format, 400:1 contrast ratio and NICAM stereo, picture and sound quality are excellent. For connection to other devices, there is an HDMI input, a SC

Tu Waffle Cuff Button Bedset White
A fresh white duvet and pillowcase set. Waffle fabric runs along the outer edge of each and fastens up with enlarged buttons for an attractive design feature. The single set contains one duvet and pillowcase, the double and kingsize one duvet cover and two pillowcases. Button fastening. Poly/cotton mix. Machine wash at 40°C

Sainsbury's Epson T036 and T037 Black and Colour Ink Cartridge Multipack
The Sainsbury's Epson T036 and T037 Black and Colour Ink Cartridge Multipack contains 1 black and 1 colour ink cartridge, compatible with any Epson printer that takes either an Epson T036 or T037 ink cartridge. They are suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you b

Ross 32" Fixed LCD Wall Mount
Suitable for televisions from 23" to 32" and up to 35 kg in weight, this easy to install, low profile LCD wall mount is hung with a picture style mounting.