Aims:
1. To work proactively with our Industry to achieve Cultural quality in Tourism.
2. To be proactive in the sustainability of the environmental aspects of Tourism.
3. To continue authentication of Maori Tourism products.
4. To stimulate the recognition by the Tourism industry of quality Maori Business practices.
5. To promote Cultural integrity and the respective kaupapa of Hapu and Iwi Maori.
6. To strategically market Maori products and services and to insure commercial viability.
7. To share the diversity of Maori products and services in tourism to the global market.
8. To participate globally in cultural tourism and in education training programmes.
1. To work proactively with our Industry to achieve Cultural quality in Tourism.
1.1 To establish professional and quality standards in Cultural Tourism management.
1.2 To provide a professional consultancy for Cultural Tourism investment.
1.1 To establish professional and quality standards in Cultural Tourism management.
1.1.1 Encourage quality monitoring and advisory services.
1.1.2 Market research development of Maori in Tourism.
1.1.3 Distribution of a newsletter regarding Cultural tourism development.
1.2 To provide a professional consultancy for Cultural Tourism investment.
1.2.1 Provide professional services that will assist in Cultural Tourism delivery.
1.2.2 To organise and participate in a National tourism trade show of Maori in tourism ventures.
2. To be proactive in the sustainability of the environmental aspects of tourism.
2.1 To work in conjunction with communities whose environment could be affected by the impact of tourism.
2.2 To promote cultural sensitive programmes that address the environmental aspects of tourism.
2.3 To advise on the feasibility of tourism in culturally sensitive areas.
2.4 To promote the sustainability of the environment through the education of visitors.
2.5 To promote community and cultural tourism products that sit comfortably with the lives and aspirations of the culture.
3. To continue authentication of Maori Tourism products.
3.1 To encourage and support emerging and ongoing product development.
3.2 Research key markets to identify changing market needs and expectations.
3.3 Develop and identify tourism product opportunities.
3.4 Assist Hapu and Iwi to develop feasibility studies and viable business plans.
3.5 Assist Hapu and Iwi to network with viable New Zealand tourism operations.
3.6 Endorse owners of new tourism ventures through the support of kaupapa and business advisory services.
4 To stimulate the recognition by the Tourism Industry of quality Maori business practices.
4.1 Establish the Maori Tourism Development Board logo as a seal of authenticity and quality in business operations.
4.2 To instigate an overall awareness of the logo as a symbol of quality within the tourism industry.
4.3 To establish an awareness of the logo as a symbol of quality and standards in business within the Maori arena of tourism.
4.1 Establish the Maori Tourism Development Board logo as a Seal of authenticity and quality in business operations.
4.1.1 Acknowledge the strengths of Hapu and Iwi kaupapa with traditional and contemporary forms of tikanga.
4.1.2 Develop criteria for the use of a symbol of authenticity.
4.1.3 Develop an accreditation process.
4.1.4 Develop a method of monitoring
4.1.5 Ongoing liaison with Iwi.
4.2 To investigate an overall awareness of the logo within the tourism industry as a symbol of quality.
4.2.1 Distribution of brochures nationally and internationally.
4.2.2 Organise presentations and seminars.
4.2.3 Utilise the travel trade media.
4.3 To establish an awareness of the logo within the Maori arena of tourism as a symbol of quality and standards in business.
4.3.1 Organise regional hui.
4.3.2 Distribution of resource material for consultation.
5. To promote Cultural integrity and the respective kaupapa of Hapu and Iwi Maori.
5.1 Recognition of the professional standards of Maori in Cultural Tourism.
5.2 Recognition of the Maori Tourism Development Board as a platform for consultation with Maori and the International Tourism Industry.
5.1 Recognition of the professional standards of Maori in Cultural Tourism.
5.1.1 Ongoing development of a monitoring criteria.
5.1.2 Recognition of Hapu, Iwi and membership expectations and needs.
5.1.3 To develop and market Hapu and Iwi marae ventures and Commercial operations.
5.2 Recognition of the Maori Tourism Development Board as a platform for consultation with Maori and the International Tourism Industry.
5.2.1 To continue liaison with industry through a professional Advisory body.
5.2.2 Ongoing Hapu and Iwi networking.
5.2.3 To effect guidelines for Maori consultation in Tourism.
6. To strategically market Maori products and services and to insure commercial viability.
6.1 Continue the development of Maori in Tourism as a key of New Zealand Tourism.
6.2 Increase National and International awareness of Maori products and services.
6.3 Increase visitor awareness of quality cultural experiences.
6.4 Increase the knowledge and diversity of Maori products in tourism programmes.
6.1 Continue the development of Maori in Tourism as a key of New Zealand Tourism.
6.1.1 Continued research into expectations of Maori in Tourism.
6.1.2 To promote the authenticity of Maori products and services.
6.2 Increase National and International awareness of Maori products and services.
6.2.1 To market Maori products and services in tourism globally.
6.2.2 To assist Maori businesses in the development of their marketing initiatives.
6.3 Increase visitor awareness of quality cultural experiences.
6.3.1 To continue the promotion of joint ventures with inbound operations.
6.4 Increase the knowledge and diversity of Maori products in Tourism.
6.4.1 Representation at Travel trade shows and Industry related Conferences.
6.4.2 Offshore marketing with Airlines, National Tourist Offices,
6.4.3 Media, Tourism Wholesalers and Internet Websites.
7. To share the diversity of Maori products and services in tourism to the Global market.
7.1 To promote to members the benefits and commercial realities of the travel and tourism industry.
7.2 To raise industry awareness of the benefits of Maori as employees and partners in tourism.
7.3 To promote marketing strategies for Maori owned businesses as employers, employees, owners & operators.
7.1 To promote to members the benefits and commercial Realities of the travel and tourism industry.
7.1.1 Promote Maori in Tourism products and services to the National and International tourism industry.
7.1.2 Network in the Industry and amongst members.
7.2 To raise Industry awareness of the benefits of Maori as employees and partners in tourism.
7.2.1 To organise presentations and seminars.
7.2.2 To utilise the travel and trade publications.
7.3 To promote marketing strategies for Maori owned businesses as employers, employees, owners and operators.
7.3.1 To support businesses and operations with advice on marketing, planning and management.
7.3.2 To advise on internal quality improvement and implementation.
7.3.3 To identify and to promote quality tourism management programmes.
8. To participate globally in Cultural Tourism and in education training programmes.
8.1 To ensure quality education and training for Maori in Tourism.
8.2 To monitor Maori education in tourism standards.
8.3 To promote global Cultural Tourism programmes.
8.1 To ensure quality education and training for Maori in Tourism.
8.1.1 Maintain tutor delivery in tourism to meet industry expectations.
8.1.2 The recognition that Maori Cultural Tourism units are in place for maintaining Cultural identity.
8.2 To monitor Maori education in tourism standards.
8.2.1 Create Maori Advisory groups in tourism to monitor education programmes.
8.2.2 Research Educational bodies delivery of Maori tourism units.
8.3 To promote global Cultural Tourism programmes.
8.3.1 Recognition of other nations Cultural requirements in tourism and education.
8.3.2 To liaise with the Ministry of Foreign Affairs & Trade in the promotion of sustainable tourism and the impact on the environment of the Pacific Islands such as the aims of the Pacific Eco-Tourism Group.