All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you’ll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Wooden Double Swing, at The Early Learning Center
The Double Swing is designed to be sturdy and versatile to ensure long life, while maintaining the natural beauty and character of solid wood, blending into all type of gardens. Rope clamps make the swing seat height easily adjustable. Includes strong reinforced ground stakes for added stability. Made from Scandinavian Redwood, treated to ensure a long life, and child safe.

Stacking Faces, at ELC.co.uk
Bathtime Stacking Faces features 4 different coloured faces that stack together.

Foam Zoomer, at ELC
Stamp on the pad to launch the rocket.

Heart Tin and Accessories, at ELC
Beauty carrycase with painted wooden necklace, bracelet, hairclips and pretend watch.

Thomas & Friends - Thomas The Tank Engine, at ELC
Thomas is a cheeky chappy who's always getting into scrapes but also likes to be a 'Really Useful Engine'.

Springwood Farm Skittles, at Early Learning Center
Be bowled over by these wooden farm animal skittles: lamb, rabbit, cow, chick, duck and donkey. Comes with two wooden balls.

Cella Accessory Machine, at Early Learning Center
Make your own funky key rings, bag charms, cool phone danglers and more. The Cella Accessory Machine allows girls to create really pretty accessories in minutes, using photos, pictures and sparkly beads. The simple mechanism means that the creative possibilities can be extended into other areas such as making your own necklaces, earrings and bracelets too.<br><br>Comes with a variety of component parts plus cool sparkly beads to get girls started.All the accessories store away within the Accessory Machine too.<br><br>How to use:<ul><li>Choose the template and your beads, charms, cord or ribbon.</li><li>Load them into the top of your Cella Accessory Machine.</li><li>Simply press the lid down.</li><li>Your accessory is ready to use in seconds!</li></ul><br><br>No batteries required. Height: 15cms, Length: 21cm, Width: 21cm.

Dig A Glow Dino - Stegosaurus, at ELC
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the nine-piece Stegosaurus skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 17 cm long.

Lunar Jim Talking Jim, at The Early Learning Centre
Create your own lunaradventures with Jim. He has posable arms, legs and head and says five phrases.<br><br>Available from October.

Mini Farm Tub, at ELC
Tub of 32 assorted mini farm animals.

Shopping Game, at The Early Learning Center
Take turns to fill a vanwith magnetic foods in this memory game.

Rosie's World - Buttons & Bows Boutique, at Early Learning Centre
Gorgeous Rosie runs Buttonsand Bows the dress shop. She loves making things for her friends. Open up the cool shop and try the stylish clothes on Rosie. Help her twirl in the mirror, then try on another outfit.Requires 2 x AAA batteries.

Stacking Cups, at Early Learning Centre
Stack and sort the ten brightly coloured cups. The cups are also ideal for scooping, moulding and creating imprints. They can be used anywhere - in the bath, sandpit, or just on the floor.

Lunar Jim Talking Ripple, at Early Learning Center
Ripple has posable arms, legs and head and says five phrases.

Remote Control T-Rex, at The Early Learning Centre
Remote controlled T-Rex, walks all by himself, with flashing eyes and roaring sounds. Requires 4 x AA batteries.

Paint Your Own Butterfly Money Box, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Poppy & Hugo House, at The Early Learning Center
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

Baby Scribbler - Pink, at The Early Learning Center
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Funky Beats Keyboard - Blue, at Early Learning Centre
Full of functions, including pre-recorded demo songs, rhythm and drum sounds, and a microphone. You can even record your performances and dance to your own music when you play it back.<br><br>Requires 4xAA batteries (not included)

Fairy Girl Helmet, at The Early Learning Centre
Wear this safety helmet along with the skates and backpack to complete the full fairy girl look.

Wooden Cricket Set, at The Early Learning Center
Classic wooden cricket set including bat, ball, stumps and bails.

Wooden Hexagonal Sandpit, at The Early Learning Centre
High quality, durable wooden sandpit comes complete with cover to protect against pets and weather. The wood is carefully selected high-grade Scandinavian Redwood. It is treated to ensure a long life, and it's child safe.

Grow Your Own Four Leaf Clover, at ELC
Today could be your child’s lucky day when you give them this gift of a Grow-your-own Four-Leaf Clover. The seeds have been specially bred (not genetically modified) so up to 80% of the plants will have 4 lucky leaves, instead of the usual 3.<br><br>Even NASA couldn’t resist getting their hands on this, as they have developed the really cool-looking Space-GelTM, packed full of nutrients for the plant to grow in. It’s a brilliant little desktop ‘green’ house.<br><br>Once the clover outgrows their mini-greenhouse, your child can plant them into the soil pellet provided and watch the four leaf clovers sprout even more.<br><br>This is gardening for kids who don’t want to get too mucky but like to be extra lucky.<br><br>Mini Greenhouse measures 12 x 4cm

Baby Millie Doll White, at Early Learning Centre
They laugh, cry, suck their bottles and sleep just like real babies. They come with bottle, pillow and comforter. Height 46cm. Requires 3 x AA batteries.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Magnet & Sticker Machine, at ELC
Now your child can create their very own stickers and magnets. Just insert a design into the compact machine, give the handle a twist, and out they pop – ready to adorn fridges, photo frames, pencil cases and much more. <br><br>There’s a sheet of pre-made motifs to get your child started but they’ll find creating their own designs even more rewarding and fun. Drawings, photos of friends, cut-outs from magazines, even fabrics, will all produce great professional-looking results. <br><br>There are two easily interchangeable cartridges – one for stickers and one for magnets. Refill cartridges are also sold separately so the possibilities for production are truly limitless.

Fabric Party Bags, at The Early Learning Centre
Make your party really special with these fabric party bags. 8 bags included.

Shape Liftout Puzzle, at The Early Learning Center
Simple first liftout puzzle with 4 pieces in different shapes.

Pirates Seafaring Set, at ELC
Bring your adventures to life with this pirate set and other characters in our range.

VTech Peek A Boo Sunny Face, at Early Learning Center
Happy light-up sun face flashes along as your little one plays and learns by pressing the shapes or sticking them to the face for fun responses! shapes attach magnetically and each one is recognised individually to teach shape names, colours and weather concepts with fun melodies and sound effects. Pressing and sticking shapes on builds motor skills while lights, bright colours, interesting textures and fun sounds all give sensory stimulation for early development.

Tower of Doom Play Tent, at ELC
Enter the jaws of the tower of doom play tent to create exciting adventures. Great for playing warriors indoors or outside. W100 x D80 x H100 cm

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.