Much more than simply just another toy store, ELC.co.uk UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC.co.uk produce some of the most fun and creative toys that you can buy. When you shop online at ELC.co.uk you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC.co.uk: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC.co.uk Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC.co.uk is lots of fun - and you're sure to want to go back again and again!

Why we like ELC.co.uk, UK:

• ELC.co.uk UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC.co.uk prices are always excellent, and ELC.co.uk customer services are always happy to help!
• ELC.co.uk has years of experience in its field - the ELC.co.uk online shopping experience is testament to that.
• The ELC.co.uk Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC.co.uk!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC.co.uk, it's a no-brainer!

For over 30 years, ELC.co.uk has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC.co.uk's passion for learning through play and commitment to quality make ELC.co.uk toys as relevant to today's children as those of 30 years ago.

ELC.co.uk is much more than just another toy store, and at the ELC.co.uk website you quickly discover what makes ELC.co.uk different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC.co.uk stand out from all the rest. Whatever you decide to buy from ELC.co.uk - you certainly won't be disappointed!

Cinderella & Sleeping Beauty Book & CD, at The Early Learning Center
Great value pack with the classic Cinderella and Sleeping Beauty stories on book and CD to listen to as you turn the pages

Triangle, at The Early Learning Centre
Ting ting! Triangle and beater to add to your percussion collection!

Tipover Crate Game, at Early Learning Centre
The object of this absorbing game is to get your Tipper playing piece from start to finish by tipping crates to create paths. To start, set up crates to match any one of 40 Beginner-to-Expert card challenges. Next, tip them over to connect your Tipper to the red crate - your final destination on the card.<br><br>There’s a catch: your Tipper can’t jump over empty grid spaces. Sounds easy, just wait and see… <br><br>The mind-boggling fun escalates as the challenges progress from beginner to expert in 40 levels. <br><br>A crate puzzle game (groan) for one player. Equally head-scratching at home or when travelling in the car.<br><br>

Times Tables Card Games, at Early Learning Center
A fun way of learning your Times Tables with this card game.

Big Busy Bee, at Early Learning Centre
Activities and textures include crinkle wings, rattle, squeak, mirror and vibrating baby bee.

Thick And Thins, at ELC
A fantastic collection of washable thick and thin pens. Ideal for writing and colouring.

Thomas & Friends - Daisy, at The Early Learning Centre
A classy, sassy passenger diesel. She believes that she should only carry passengers, and never ever pull trucks, although she will help out in an emergency.

Thomas & Friends - Emily, at The Early Learning Centre
Emily is a beautiful engine with shiny paintwork and gleaming brass fittings

Mamas & Papas Raider Girl, at Early Learning Centre
High Quality re-chargeable battery ride-on with 6 volts power. <ul><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

Pink Play Table, at ELC.co.uk
Lightweight plastic pink table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

Cut & Play Pizza, at Early Learning Center
Deep-pan pizza to slice and serve, with cutter and scoop.

LeapPad Learning System - Blue, at Early Learning Centre
The books magically come tolife with talking voices, characters, silly sounds and exciting games. Builds literacy, numeracy, fine motor and phonics skills through interactive reading and fun games. New slimline design flips shut. With easy carrying handle. Includes interactive book and ear hooks.

Policeman's Outfit, at ELC.co.uk
Padded police body jacket with two-piece play radio and baseball cap. Perfect for officers on the beat or special operations.Two-piece Outfit

Farm Felt Kit, at Early Learning Centre
Create a fun farm scene. Felt set included two background boards and loads of animal and farm related felt pieces.

Sea Squirters, at Early Learning Centre
Six squeezy sea creatures to squirt water at the activity shapes to make them spin.

Thomas & Friends Echo Tunnel, at ELC.co.uk
An amazing Sights and Sounds tunnel featuring echoing sounds! Hear distinctive train sounds as Thomas and his friends pass through ..... and even record your own echo by speaking into the tunnel's opening.

VTech 9v Adaptor, at The Early Learning Center
Save batteries by using the VTech adaptor to plug V.Smile into the mains. Can also be used with other VTech products featuring an adaptor socket.

Pull & Go Dragon, at Early Learning Center
A knight on horseback and dragon that battle when pulled back.

Chrome Toaster, at Early Learning Centre
Stylish chrome toaster, with two slices of toast that pop up when done.

Thomas & Friends - Gordon The Big Express Engine, at The Early Learning Centre
Goodhearted Gordon is the fastest and most powerful member of the engine family.

Roary Remote Control Car, at Early Learning Centre
Remote control Roary with steering wheel to send him forwards, backwards, left or right. With sounds and phrases. Requires 2 x AAA batteries, not included.

Seaside Chime Ball, at Early Learning Centre
Chime ball surrounded by six segments with different colours, patterns andtextures to attract your baby's attention. With ribbons, tags and tie top forhanging it up.

Natural Artist Blue Paint, at The Early Learning Center
This bottle is made from PET plastic (a plastic that is easy to recycle). 25% of which is recycled PET. The bottle can be washed out and taken to your nearest recycling centre.

Mamas And Papas Stanley Snail Rocker, at ELC.co.uk
Softly padded seat, covered in luxuriosly soft velour. Press his right antennae for a cheerful melody and left antennae for a fun speaker. Made of a solid wood frame, including handgrips and footrests for added stability. Seat height 26cm.

Baby Links, at Early Learning Centre
Six brightly coloured baby links can be interconnected into a chain and used as a rattle.

Dino Trumps, at The Early Learning Center
Simplified trumps card game, great for learning all about dinosaurs.

Musical Jewellery Box, at ELC
Music plays whenthe lid is open on this beautiful wooden jewellery box, perfect for keeping trinkets safe.

HappyLand Village Vehicle Set, at The Early Learning Center
A new happyland vehicle set, comes with black taxi and blue and green sports cars and 3 x characters..

Push Along Puppy, at Early Learning Center
Push the puppy along to see his feet flip forwards as he scampers on wonky wheels. He loves going for a walk. Requires 2 x AA batteries.

Buggy Activity Center, at ELC.co.uk
Colourful activity centre clips on any buggy to keep baby occupied.

Exciting features at ELC.co.uk website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC.co.uk also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC.co.uk toys throughout themed playzones.

ELC.co.uk also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC.co.uk have over 50 international stores in 13 countries worldwide, with more opening all the time.