Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Baby Scribbler - Pink, at Early Learning Centre
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Street Mouse - TVR model, at The Early Learning Centre
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Sky-Blades Rubber Band Powered Rocket, at The Early Learning Centre
SkyBlades is a "hybrid" rocket that utilizes counter-spinning gyro blades to provide precision vertical liftoffs and landings. Its patented rubber band powered X-Lock rotor system provides thrust for flights over 100 feet.<br><br>SkyBlades are made of soft durable foam for extra safety and high performance. <br><br>The SkyBlades rocket is great fun and really addictive.<br><br>23.5 cm x 30 cm x 5 cm<br><br>You will receive one rocket per order as a lucky dip surprise.

Peek-A-Boo Garden, at The Early Learning Center
Garden creatures pop up when knobs are twisted, pushed, pulled or turned.

Fizz Fairy, at The Early Learning Centre
A lovely soft, textured fabric Fairy Doll that encourages imaginative play.

Talking Flash Cards, at ELC.co.uk
Easy-to-use interactive electronic game. Your child can plug in a card, answer simple visual questions and enjoy pressing the buttons to hear words and sounds.

Tins of Baby Animals, at Early Learning Centre
Keep all your baby animals safe in these cute tin cases. Include assorted figures.

Shape Sorting Whale, at The Early Learning Center
With four shapes that fit into holes in the whale. Also squirts water.

Blossom Farm Chirpy Chick, at ELC.co.uk
Soft fleece plush, press his tummy to hear chirping sounds.

LeapFrog Learn & Groove Learning Table, at Early Learning Centre
With 15 musical activities in English and French and over 40 songs and melodies. Plus sparkling lights and lots of things to spin, push, slide and play with.

Gold Stars My Big Book of Maths, at The Early Learning Center
Pre-school basic mathsbook, including fun sums and rewarding stickers and badges.

Motorised Thomas the Tank Engine™ Ride On, at Early Learning Centre
Single-speed engine that moves on smooth surfaces or 12-piece track included. With Thomas sounds and working front light. Max speed 1.5mph, forwards only. Max weight 20kg. Battery and charger included

Bug Buddies, at Early Learning Centre
Choose the bug you wish to construct. Roll the dice and collect the body parts. The first player to make-up their bug wins. For two or more players.

Cars Shake & Go Doc, at ELC.co.uk
Extra cars to go with the Race Track. Just shake the car to start the engine.

Non Spill Paint Pots, at Early Learning Centre
Avoid spillages with these 6 brilliant paint pots.

Nurses Medical Case, at Early Learning Centre
Nurses medical case includes stethoscope, syringe, thermometer, reflex hammer, medicine jar, tweezers, scissors, forceps, bandage, plaster, glasses, doctor's badge and a magic writing board and stylus.

Activity Donkey, at The Early Learning Centre
Colourful seaside donkey, full of fascinating textures.With wiggle toy, squeaky starfish, jingly octopus, mirror, squeaky seagull, shell teether and ribbon tail.

Quad Bike Pink, at ELC.co.uk
Turn the handle to powerthis stylish motorised quad.

Dolls House Bathroom, at Early Learning Centre
This beautiful bathroom includes a shower cubicle, wash basin, bath, toilet andother bathroom accessories.

Action Books Detective Tool Kit, at Early Learning Centre
Collect the evidence, analyse the clues and solve mysteries. Budding Sherlocks will find all they need here to be a real detective. There are over 20 activities and ideas to investigate covering aspects of forensic science, photofitting, fingerprinting and beyond. A great 32 page handbook offers tips, information and ideas. Deerstalker and pipe unfortunately not included.

Fisher Price Calcubot, at The Early Learning Centre
Fun calculator 'friend' from Fisher Price that teaches number skills and problem solving, with quizzes and games.

Baby IQ The World Around Us DVD, at Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Christmas felt cards, at Early Learning Centre
Decorate six cards with festive felt and shiny shapes.

Kids Love To Sing CD, at ELC
Just try stopping them, joining in with these classic children's sing-along songs. If You're Happy And You Know It, Sing A Song Of Sixpence, Jelly on a Plate, Polly Put The Kettle On, Hot Cross Buns- they're all here, in 20 child-friendly arrangements. It's an unbeatable soundtrack for children's parties.

Soft Stuff Bakery Set, at The Early Learning Centre
For making and decorating pretend cookies, cakes and pastries. Includes four colours of Soft Stuff, rolling pin, candle and bell mould, cake decoration mould, cup cake mould, icing-style extruder and more. Plus fabric gingerbread man bag for easy storage.

Chrome Toaster, at ELC.co.uk
Stylish chrome toaster, with two slices of toast that pop up when done.

Voice Recorder Phone, at The Early Learning Centre
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Thomas & Friends - Toby's Windmill, at The Early Learning Center
Push Toby's lever to rotate blades. Trains can pass through the windmill. Load flour with the windmill's barrel loader! Comes with cargo car and magnetic cargo.

Remote Control Metal Detector Car, at Early Learning Centre
Your child can hunt for hidden treasure with this Remote Control Metal Detector Car. When the vehicle passes over buried metal, a secret sensor beeps and the excitement begins: could it be coins or even gold?<br><br>The handset directs the buggy at distances up to 25 feet. Your child can steer it round the garden (improving their coordination as they go) or take it to the beach to see what delights they can dig up beneath the sand – the rugged, oversize wheels can cope with practically any terrain.<br><br>25cm long x 20cm wide x 18cm high. Requires 1 x 9v and 4 x AA batteries (not included).

Disco Diva Microphone - Pink, at The Early Learning Centre
Microphone with stand, disco light, volume control and sound effects.<br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.