Project Information

In response to the high demand for information from older students, some relevant information about the branding, marketing, advertising, and promotion of the British Airways London Eye has now been included on the web site.

Project Information

Included in Project Information:
- The Brand
- Distribution
- Pricing
- Adverts
- Research
- Guest Experience

Behind the Scenes (Members only)

Included in Behind the Scenes:
- Operations
- Technical Safety
- Finance and Treasury
- Human Resources and Training
- Customer Service
- Retail
- Marketing and PR
- Cleaning and Maintenance
- Corporate and Special Events

Information is © The London Eye